Businesses need smart strategies to grow, and that's where a Growth Marketing Manager comes in. They create, test, and refine marketing campaigns that drive customer acquisition and retention, using data to make every move count. More than just marketers, they're problem-solvers who spot opportunities, analyse trends, and personalise experiences to build brand loyalty. With a mix of creativity and analytics, they help businesses stay agile, adjusting strategies based on real results.
Key responsibilities
- 📊 Data analysis and insights: Growth Marketing Managers analyse the numbers to understand what users are actually doing. Looking at website traffic shows them which content gets people clicking, so they can tweak their approach for better results.
- 🧪 Experimentation and A/B testing: They're constantly testing different approaches. By comparing two versions of emails or web pages, they figure out what works best with real audiences rather than just guessing.
- 🔄 Cross-channel strategy development: Growth Marketing Managers create campaigns that work everywhere at once. They make sure your social media, emails and web content all tell the same story, reaching people wherever they spend their time online.
- 🤝 Collaboration with product and sales teams: They don't work in isolation. By connecting with product developers and sales staff, Growth Marketing Managers ensure marketing reflects what's actually being sold and generates leads that sales teams can use.
- 👂 Customer feedback and market trends: They listen to what customers are saying through surveys and social media so that they can bring real voices into their planning. They also keep an eye on what's happening in the market so your brand stays relevant.
Qualifications and skills
- Degree & experience: A Bachelor's degree in Marketing or similar field with 3-5 years in a fast-paced growth role. Hands-on experience with growth hacking tactics and performance marketing is a big plus.
- Data & tech skills: You need to be comfortable analyzing data and turning insights into effective strategies. Experience with A/B testing and digital marketing tools (Google Analytics, CRM systems like Salesforce, and project management platforms) is essential.
- Creative problem-solver & communicator: We're looking for someone who can develop fresh ideas to reach new audiences and explain complex concepts clearly, both in writing and speaking.
- Project management & teamwork: You'll need to juggle multiple projects while meeting deadlines and work collaboratively with others. A customer-focused approach that considers real user experiences will help you create strategies that connect.
Career path and opportunities
Starting as a Growth Marketing Manager means diving into data-driven campaigns, using analytics and creativity to boost customer engagement. You'll be constantly testing what works and refining approaches for better results.
With experience, you can step up to Senior Growth Marketing Manager or Head of Growth positions. Here you'll lead bigger projects, mentor team members, and shape the strategic direction that drives company expansion.
For those aiming higher, the path can lead to Chief Marketing Officer roles. At this level, you oversee all marketing strategies while bringing together your knowledge of marketing, products, and customer experience.
The great thing about growth marketing skills is they work across industries. This allows you to explore different sectors while continuing to develop your leadership abilities.
Related job titles
- Digital Marketing Manager
- Marketing Strategist
- Customer Acquisition Manager
- Online Marketing Specialist
- Performance Marketing Manager
- Product Marketing Manager
- Brand Marketing Manager
- Social Media Marketing Manager
- Marketing Campaign Manager
- Content Marketing Manager
Example job description
Job title: Growth Marketing Manager
Job overview:
We’re looking for a Growth Marketing Manager to take our brand to the next level. This role is perfect for someone who loves experimenting, analysing data, and finding new ways to drive customer acquisition and retention.
You’ll work across multiple channels, optimise performance, and turn insights into action—all while shaping the company’s growth strategy. If you thrive in a fast-paced, results-driven environment, this is the opportunity for you.
Key responsibilities:
- Develop and execute growth-focused marketing strategies to drive user acquisition and retention
- Plan, test, and optimise multi-channel campaigns across paid, organic, email, and social
- Analyse campaign performance and customer data to identify trends and opportunities
- Work closely with product, sales, and content teams to align marketing efforts
- Experiment with A/B testing, landing page optimisation, and conversion tactics
- Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table
Required qualifications:
- 3+ years of experience in growth marketing, digital marketing, or performance marketing
- Strong understanding of data-driven marketing, analytics, and experimentation
- Hands-on experience with tools like Google Analytics, Meta Ads, and CRM platforms
- Ability to think strategically while executing at a high level
- Strong communication and collaboration skills
Preferred qualifications:
- Experience in a fast-paced startup or high-growth environment
- Familiarity with SEO, CRO, and marketing automation tools
- Ability to analyse complex data and turn insights into actionable strategies
Perks/Benefits:
- Competitive salary with performance-based bonuses
- Flexible work arrangements, including remote options
- Professional development support and access to industry events.
- Health and wellness programs
- A collaborative, fast-moving team that values creativity and innovation
Frequently asked questions
What does a Growth Marketing Manager do?
A Growth Marketing Manager steers a company toward increased growth. They create strategies to bring in new customers, keep current ones happy, and drive business success. They're always testing different marketing approaches and channels, looking for fresh opportunities to boost customer engagement and revenue.
What are their key duties and responsibilities?
They research market trends and customer behaviours to spot growth opportunities. Working with various teams, they design marketing campaigns, analyze data to improve strategies and test new ideas for better results. Growth Marketing Managers also need strong analytical skills and creative problem-solving as they manage different marketing projects from start to finish.
What makes a great Growth Marketing Manager?
They also communicate well and work effectively in teams, bringing different departments together toward common goals. Above all, they stay flexible, constantly learn, and adapt in a fast-changing environment.
