PR Manager Job Description

Key responsibilities

• 🎤 Media relations management: A PR Manager builds strong relationships with media outlets to ensure their company or client is positively represented. They craft press releases, pitch stories, and secure coverage across newspapers, magazines, online platforms, and broadcasts.
• 📣 Strategic communication planning: Establishing a strong brand voice starts with a clear communication strategy. A PR Manager develops and executes long-term messaging plans that support business objectives.
• 🤝 Stakeholder engagement: Managing relationships with investors, customers, and communities is key to shaping public perception. A PR Manager knows how to speak the right language for every audience, building trust and connections that make the brand feel authentic and reliable.
• 📊 Crisis communication management: In times of crisis, a PR Manager leads the company’s response to minimise reputational damage. They prepare crisis communication plans, ensure messaging is clear and transparent, and reassure the public.
• 💻 Social media strategy: A PR Manager leverages social media to engage audiences and amplify brand messaging. They create and manage content that aligns with the brand’s identity, monitor trends, and use analytics to refine strategies.

Qualifications and skills

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field: Builds a strong foundation in communication strategies, storytelling, and audience engagement—key skills for a PR role.
• Exceptional communication skills, both written and verbal: From crafting press releases to pitching ideas and handling media requests, strong communication is at the heart of PR.
• Strong media relations skills: Knowing how to connect with journalists and secure coverage helps shape public perception and build brand credibility.
• Excellent organisational and multitasking abilities: Juggling multiple projects, deadlines, and media requests is part of the job—staying organised keeps everything running smoothly.
• Strategic thinking and problem-solving skills: PR is fast-paced, and being able to think ahead, spot challenges early, and find creative solutions is a must.
• Proficiency with PR and social media management tools (e.g., Cision, Hootsuite): Helps track media coverage, manage press lists, and analyse engagement to keep PR efforts on point.
• Crisis management expertise: When things go wrong, knowing how to handle the situation quickly and professionally helps protect the brand’s reputation.
• Ability to work collaboratively in a team environment: PR is rarely a solo job—working well with marketing, sales, and leadership teams makes all the difference.
• Creative flair: Standing out in today’s media landscape takes fresh ideas and engaging content that connects with the right audience.

Career path and opportunities

A career in PR is fast-paced, exciting, and full of opportunities to grow. Most start in junior roles, learning the ropes of media relations, communication strategies, and stakeholder management. Over time, PR professionals step into leadership positions like Senior PR Specialist or Communications Manager, where they take on bigger projects and lead teams.
With experience and a strong professional network, many advance to roles like PR Director or Head of Communications, shaping an organisation’s public image and brand reputation. Some choose to specialise in areas like corporate communications, crisis management, or investor relations, focusing on what aligns with their strengths and interests.
For those looking to lead on a larger scale, roles like Chief Communications Officer (CCO) offer the chance to influence global strategies. Others take the entrepreneurial route, starting their own consulting firms and working with a variety of clients on strategic communications.

Related job titles

• Communications Specialist
• Public Affairs Manager
• Media Relations Manager
• Brand Manager
• Corporate Communications Manager
• PR Coordinator
• Publicist
• Marketing Communications Manager
• Community Relations Manager
• Press Officer
• Reputation Manager

Example job description

Job title: PR Manager

Job overview:
We’re looking for a PR Manager who can shape and share our brand story in a way that builds trust, recognition, and engagement. This role is perfect for a natural communicator who thrives on building media relationships, crafting compelling narratives, and driving strategic PR campaigns.

Key responsibilities:

• Develop and execute PR campaigns that boost brand visibility and reputation
• Build and maintain strong relationships with media, responding to inquiries and securing positive coverage
• Write and edit press releases, articles, and official statements that reflect brand messaging
• Organise press conferences, interviews, and public events to enhance corporate image
• Work with internal teams to ensure consistent messaging across all channels
• Track media coverage, analyse PR performance, and recommend improvements
• Manage crisis communications, delivering clear and effective responses under pressure

Required and preferred qualifications:

• Experience in PR or a related field, ideally within a similar industry
• Bachelor’s degree in communications, public relations, or a related discipline
• Exceptional verbal and written communication skills with a talent for storytelling
• Strong networking skills and a proven ability to build media relationships
• Ability to work in a fast-paced environment with strong attention to detail
• Proficiency in media monitoring and social media tools
• Experience in crisis management and public speaking is a plus

Perks and benefits:

• Competitive salary with performance bonuses
• Flexible work arrangements to support work-life balance
• Opportunities for professional development and career growth
• Comprehensive health and wellness programs
• A supportive, inclusive, and innovative workplace culture
• Modern office facilities in a convenient location near public transport

Frequently asked questions

What does a PR Manager do?

A PR Manager shapes and protects a company’s public image. They develop strategic communication plans, build media relationships, and ensure the organisation’s story is told in the best possible way. From managing press coverage to handling crises, their goal is to maintain a strong, positive reputation.

What are their key duties and responsibilities?

They create and execute communication strategies that align with business goals. This includes writing press releases, managing media inquiries, hosting press conferences, and building relationships with journalists and influencers. They monitor industry trends and public sentiment, adjusting strategies to keep the organisation’s image positive and consistent.

What makes a great PR Manager?

Strong communication, strategic thinking, and media expertise set great PR Managers apart. They build strong relationships with journalists, adapt to industry trends, and stay composed under pressure. A proactive mindset and problem-solving skills help them manage challenges while keeping the organisation’s reputation strong.