Xero
Lifecycle Marketing Specialist
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Hybrid | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you’ll make an impact: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy.
Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
What you'll do:
- You will support the Lifecycle Marketing Lead to drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
- You will map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
- Leverage research and Salesforce Marketing Cloud (SFMC) to gain insights into our customers engagement behaviour that can help inform programs of work
- Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
- Create #beautiful content, comms and customer experiences that deliver on the project brief
- Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
- Support the creation of data driven lifecycle briefs (insightful hypotheses, and user experiences)
- Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
What you'll bring:
- Degree in digital marketing or similar field, with a few years of industry experience
- Experience with email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Hands on experience with Google Analytics and internal dashboards
- You thrive in a dynamic environment and have a 'get stuff done' attitude
- Data-driven and customer-centric approach
- Excellent project management skills and ability to juggle multiple projects at once
- Innovative thinking and an ability to identify opportunities of value for the business and our customers
- Experience in Salesforce Marketing Cloud and Sales Cloud is a plus.
What you'll be responsible for
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
- 🕵🏼
Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Meet the team
