Employment Hero
SEO Specialist
Our mission is to make employment easier and more valuable for everyone, and this includes empowering Aussie SMBs with the confidence they need to manage their team. After all, no one starts a business to be an employer.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Employment Hero
Employment Hero is an Australian tech unicorn - valued at over $1 billion. Our world-class software is the easiest way for small to medium-sized businesses to manage HR, payroll, employee engagement, and benefits. We've grown 100% year on year since inception, and expanded globally in late 2020. We now service over 80,000 businesses and we will continue to grow rapidly in 2022 and beyond.
We believe in distributed employment and take a ‘Remote First' approach with our team.
About the role
What your days might look like As our SEO Specialist, you will be working with the Global SEO Manager in order to drive the global SEO strategy and ensure its timely delivery and execution to meet business goals across Australia, NZ, UK and Canada. Ideally we are looking for someone currently working at a fast-paced digital agency, B2B SaaS or B2B/B2C marketplace business in a pure SEO specialist or technical SEO specialist role.
As our SEO Specialist you'll:
Drive the growth of our SEO channel - work with the Global SEO Manager to develop and execute the delivery of the global SEO strategy.
Conduct regular audits of our websites in order to diagnose technical SEO issues, and work with other SEO coordinators and the product/engineering team to fix these.
Efficiently work on the execution of SEO strategies and collaborate with cross-functional teams, and freelancers to ensure successful implementation.
Manage on-page, technical SEO and off-page SEO strategies by working on on-page optimisations and with the content team to ensure our content has been optimised for SEO.
Work on new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
Collaborate with our PR and content team to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind.
Create new landing pages that are SEO optimised and work with design and conversion teams to ensure best UX/UI/conversion principles are followed.
Coordinate link building strategies with the SEO and PR teams through outreach including prospecting and building relationships with content editors and journalists.
Drive the reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Ahrefs and SEMRush for traffic fluctuations and insights.
Keep an eye on new and upcoming SEO trends, Google Algorithm updates, platforms and platform features to drive strategy.
What you will bring
Degree qualified in Business, Science, Marketing, Computer Science (Technical degrees are welcome too)
Ideally you have 2-3 years experience in SEO, content marketing backgrounds are welcome but with solid SEO experience that includes technical SEO and strategy.
A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions.
An analytical and critical thinker, with great attention to detail.
Extremely good at time management, must be very organised and used to working under pressure with project management tools, ideally in a remote environment.
Able to document SOP processes and work with other Web/SEO coordinators to execute on all SEO aspects: on-page, technical and off-page.
Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation and AI.
A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution. Comfortable and confident explaining your ideas, taking briefs, and seeing projects through to completion.
Used to (or embrace) working in a fast-paced environment. We like to be efficient and move fast with projects.
Able to work independently and to agreed deadlines with minimal supervision.
Feeling confident deep-diving into the data and taking a data-driven approach to decisions. Must love spreadsheets and formulas.
Not afraid of writing, editing or optimising content.
Data literate and comfortable with Excel, Google Sheets, pivot tables, VLOOK UP etc.
Knowledge of Wordpress, AI writing tools, SGE, Hotjar, Mixpanel, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush. Project management tools: Asana, Confluence, Jira etc.
Agency or B2B SaaS/B2C marketplace experience is highly preferred. Knowledge of programmatic and/or product-led SEO is a big plus!
Interest in UX/UI design principles is a plus.
Bonus If you have worked with AI and SGE (Search Generative Experience).
2nd Bonus if you have knowledge of HTML, CSS and JS.
What you'll be responsible for
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Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Search Engine Optimization
Increase the visibility of a website or piece of content in search engine listings
Skills you'll need
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Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
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Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
It’s all about how to be closer to the customer. Marketing is exciting and will drive our momentum and growth. That's the way we think as a team. We've recently transitioned from HubSpot to Marketo and we are humming. Our product is the answer to business needs to move towards remote-first workforces. But the extent to which Employment Hero is pursuing this vision is different. We’re spending 90 per cent of our time trying to unpack issues in these businesses we are trying to target, rather than talking about ourselves and advertising products. That’s a relatively new thing for B2B