OMD Australia
Diverse Media Account Executive
To be known for performance for our clients from our people, always done with integrity
Media and communications
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why OMD Australia
OMD Australia is part of the OMD global network, the world’s leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employing 11,000+ staff across six offices in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart.
Since launching in 2000, OMD Australia has grown to become Australia’s largest media and communications agency both in billings and size (RECMA 2018, 2019) On a global level, OMD has recently been named the RECMA number 1 agency against the ‘Qualitative ranking’ worldwide.
OMD offers a truly multi-disciplinary approach to media and marketing communications with one of the most diverse agency offerings in Australia. Our areas of expertise include, communications strategy and planning, media buying, social media, branded content, sponsorship, research and insights, programmatic, SEO /SEM and brand analytics including econometrics, attribution and marketing mix modelling.
If there is one thing that defines OMD, it is the philosophy that nothing is more important than our people. In 2019, OMD Australia was ranked fourth place in the ‘Best Place to Work’ study and has consistently featured in the top 50 for 11 consecutive years. OMD Australia won ‘Best Culture’ at Mumbrella Awards 2019 and ‘Employer of the Year’ at B&T Women in Media Awards 2019.
About the role
Job Description
Diverse specialises in multicultural media solutions to help brands reach Australia's diverse community audiences including CALD (culturally and linguistically diverse), Indigenous and LGBTQI+ communities. We develop culturally relevant media campaigns targeting the extensive multicultural and diverse communities across Australia. With over 1 in 4 Australians born overseas, the need to be relevant and culturally specific in our advertising has never been so important.
The CALD (culturally and linguistically diverse) media landscape in Australia is huge and the choice of culturally specific publications, radio stations, TV broadcasting channels all now amplified digitally, has never been bigger. Due to growth and new business wins, Diverse are now looking for an Account Executive to serve a critical media role.
Reporting into the National Head of Diverse, you will work with OMG client teams across agencies and offices nationally to execute innovative multicultural media strategies and implementation. What you'll do:
- Manage external translators and editors to create assets and copy in foreign languages (radio spots, digital assets, video subtitling, etc.)
- Exhibit best in class account management practices and provide implementation support to your team
- Build cooperative working relationships with colleagues, clients, suppliers and other internal and external parties
- Support creation of client presentations and organise meetings and WIPs with colleagues, clients and partners
- Provide in-depth assessment of all communication options by learning and mastering all media research tools
- Generate media insights using various data sources, data analytics, and craft strategic recommendations
- Provide performance analysis and insights for all channels/tactics within campaign media plans
What you'll need:
- Media and production experience including briefing partners, building media plans, SMD loadings, managing bookings/IOs, trafficking/tagging creative, producing reports/POPs/PCRs, etc.
- A keen interest in marketing and curiosity of the CALD (culturally and linguistically diverse), First Nations and LGBTQI media landscapes is crucial
- Knowledge and use of Asian media platforms (WeChat, Weibo, Little RED Book)
- Fluency in Mandarin and English
- Active, engaged and forward thinking
- A growth mindset
- Emotionally intelligence and curiousity
What's in it for you?
- Access to top tier clients and complex business challenges
- Continuous development through our mixed learning approach
- All the tools, equipment and mentors you need to be successful in your role
- Our organisation encourages diversity, supports charities and environmental initiatives
- We have a bright, open plan and dog friendly office (we love our furry friends)
- We encourage and fully support flexible working
- Parental leave
- Fun social events - Annual ski trips
What you'll be responsible for
- 🎤
Communications Strategy
Plan and execute the communications strategy that align with the goals of the company
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External Communications Development
Create, edit, and distribute content across a range of platforms that engage and inform a target audience
- 🤝
Internal Stakeholder Management
Collaborate closely with leaders and internal teams to ensure messages align with business goals
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables