Easygo
Marketing Affiliate Manager
To bring simplicity and convenience to the gaming industry by developing casino games and sportsbook products for clients.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Easygo
Easygo is a well-established global tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks built on our "provably fair" algorithms. The products we build are used by millions of people around the world including Drake and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.
The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch.
About the role
What's in It for You: This is a unique opportunity to be part of something truly exciting. We are seeking a hands-on Affiliate Manager to lead a team of 5 Affiliate Coordinators, and help shape the strategy of the team that are aligned to company goals.
Sitting within the Marketing team, this is a fast paced role in a unique industry where you will get to take on a key leadership role in driving the growth and success of our affiliate program.
Your Role with Us: As an Affiliate Manager at Easygo, your primary mission is to lead a high-performing affiliate team, ensuring strong relationships with partners who connect our brand to a broader audience.
By strategically identifying, onboarding, and collaborating with affiliates, you will play a crucial role in boosting traffic, driving customer acquisition, and maximizing revenue.
In this dynamic and competitive industry, your leadership will be instrumental in strengthening our market position and achieving long-term business objectives.
Who are we? At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.
Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today! What you will do:
- Lead the affiliate team to achieve the business objectives, ensuring alignment with company goals.
- Identify opportunities for team expansion and propose hiring needs to meet evolving goals and demands.
- Develop and maintain clear processes to facilitate effective cross-departmental collaboration when necessary.
- Break down goals set by top management into actionable tasks, ensuring efficient workload distribution and process implementation within the team.
- Regularly track and evaluate individual team member contributions, conducting performance reviews and providing feedback to top management.
- Conduct regular one-on-one check-ins with team members to assess progress, address concerns, and provide support.
- Build and nurture relationships with affiliates to drive traffic, customer acquisition, and revenue growth.
- Ensure timely and accurate reporting on team progress, affiliate campaign performance, and overall outcomes to stakeholders.
- Continuously review and refine internal workflows to improve efficiency, scalability, and overall team performance.
- Handle day to day engagement and communication with partners and affiliates.
- Analyse affiliate marketing campaigns and traffic sources to identify areas for improvement.
- Stay informed about the competitive landscape, including industry trends and competitor affiliate programs.
What you will bring:
- Minimum 3 years of proven experience in affiliate marketing, digital marketing, or a related field.
- Strong background in analyzing campaign performance and optimizing to meet KPIs.
- Experience leading and managing a team, with a track record of achieving targets and driving growth.
- Strong leadership skills, including the ability to motivate and mentor a team.
- Strong data analysis skills, with the ability to create reports and actionable insights.
- Experience collaborating with cross-functional teams such as marketing, product and Design.
Bonus points if you also have:
- Hands-on experience managing affiliate programs, including recruitment, onboarding, and performance tracking would be advantageous.
- Familiarity with affiliate tracking platforms would be advantageous
- Experience working in competitive industries such as crypto and iGaming.
Some of the perks of working with us:
- Two full-time Baristas who will make you coffee, tea, fresh juices & smoothies!
- Daily catered breakfast
- Snack Bar and help yourself drinks fridges on every floor
- Massage Wednesdays - we get professionals to do this!
- Team budgets for lunches and activities to celebrate achievements
- Fun office environment with pool tables, table tennis and all your favorite gaming consoles
- State-of-the-art end-of-trip facilities
- EAP access for you and your family
- Learning & Development platform with over 9,000 courses
- Paid volunteer day
- Flexible working hours
What you'll be responsible for
- 🗂
Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
- 🎯
Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
- ❎
Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems