About the role To help cement Australia’s strong position as a prime leisure and business destination we’re looking for an innovative and inspiring Social Content Creative to play an integral role in representing Australia as a must-visit destination. As a social media native, this individual will help drive the creative development and execution of new and innovative creative ideas for organic social media content that creates conversations and talkability about Australia on a global scale.

This is a temporary 12-month full-time maternity leave coverage role.

You will be responsible for delivering and achieving the following:

• Leveraging your expert knowledge of social media platforms and understanding of branded content to recommend new creative direction and creative concepts that will help Tourism Australia’s social media cut through amongst competitors and encourage travellers to consider a trip to Australia;
• Leveraging your experience with professional editing software, native Instagram and TikTok editing tools, as well as mobile editing tools such as CapCut, to execute your vision, and those of the wider social media team, creating ready-to-publish content for organic social media;
• Conducting quarterly creative reviews of Tourism Australia social content, competitor content and broader social content trends and deliver actionable recommendations that continually improve performance and keep Tourism Australia channels feeling fresh and new;
• Supporting the social media team with concepting, content creation and admin for other special projects and new or ongoing content production streams.

About us Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are: 

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.
• We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.
• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.
• We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.
• We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

** ** Let’s talk about you At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen. To succeed in this role, your profile will demonstrate the following:

• Five or more years of experience in both creative concepting and asset production/video editing for social media channels;
• Finger-on-the pulse of current social media trends/content formats and ability to integrate these into social video concepts that are fit for platform;
• Experience conducting social media research for the purpose of delivering informed recommendations for ongoing content planning/creative;  
• Excellent understanding and experience with social media platforms including all placements, formats and available editing tools;
• Experience creating premium and engaging content using professional video editing software, in-app editing tools on Instagram and TikTok and mobile editing tools such as CapCut;
• Exceptional attention to detail balanced with ability to think creatively to implement innovative ideas and solutions;
• Ability to articulate clear content plans (including concepts, storyboards, selects and reference materials) for the purpose of stakeholder communications and approvals; 
• Ability to manage and reprioritise competing deadlines and priorities, working to short deadlines;
• Additional graphic design experience working within the Adobe Creative Suite preferred but not required.