Asahi Beverages
Digital Product Manager
Asahi Beverages is one of the leading beverage companies in Australia and New Zealand.
Business operations
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Asahi Beverages
With a rich and varied history, Asahi Beverages markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands and innovative, new-to-market products.
Our non-alcohol portfolio extends across soft drinks, mixers, mineral water, water, juice, tea, energy and sports drinks, with iconic and well-loved brands such as Schweppes, Cool Ridge and Pepsi.
Our alcohol portfolio includes both local craft and international beers such as Asahi Super Dry and Peroni, as well as cider, ready-to-drink and spirits brands.
About the role
Your Impact As a Digital Product Manager, you will be responsible for driving digital product development to support Asahi’s brand and trade campaigns, promotions, and activations. You will oversee the entire lifecycle of our consumer-facing platforms, including brand and merchandise sites, while also working alongside our internal Design & Development team who develop ongoing digital platforms. In this exciting role, you will collaborate closely with key teams across Brand, Trade, 1House, Group Digital, and our Agency Partners to define the strategic direction of our digital products, identify brand opportunities, and ensure a seamless consumer experience. You'll play an essential part in mapping out requirements and working alongside cross-functional squads to prioritise tasks and manage team sprints effectively. A key aspect of this role will involve leading the development of our in-house On-Premise consumer app, where alongside total Product Ownership, you will manage product budgets, timelines, and resource allocation. You will also prioritise tasks and provide senior leadership with regular updates at the General Management level. Key responsibilities
- Collaborate with Brand, Trade, 1House, and product teams on campaign/product ideation and delivery
- Brief creative teams and agencies to support campaign development
- Map consumer journeys for event activations and leverage behaviour models such as gamification
- Lead cross-functional teams to develop and execute campaigns with consumer focused strategies
- Manage prioritisation and integration of tasks into sprint planning with Digital Product teams.
- Participate in sprint planning, reviews, and showcases to ensure alignment and progress.
- Track KPIs and support agile processes for continuous optimisation
- Lead ROI-driven digital product optimisation and report project milestones to senior stakeholders.
- Lead Digital Product Owners team, managing the development and review of digital products produced by the team and agency ecosystem
About you:
- Previous experience in digital product management
- Strong understanding of digital product management and agile frameworks
- Consumer-focused mindset with a deep understanding of marketing funnels
- Experience innovating processes and systems for better efficiency
- Problem solver with a big-picture mindset and attention to detail
- Creative, business-minded, and able to communicate effectively at all levels
- Experience with consumer-facing applications, with any experience in FMCG, or on premise venues highly regarded
- Experience in digital marketing high desired
- Understanding of UI, UX or Web Development desired
- Strong relationship-building skills with a results-driven, collaborative approach
- People leadership experience and ability to coordinate and motivate cross-functional teams highly preferred
- Commercial Business or Marketing degree highly advantageous
What you'll be responsible for
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Feature Prioritization & Roadmap
Decide which features to build and when, and create a plans for their effective delivery
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Product Delivery & Improvement
Ship the product and continuously improve it based on customer and market feedback
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Product Vision & Strategy
Define and refine the product vision and long-term strategy, ensuring alignment with market needs and business goals
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Results orientation
Focuses on outcomes and the steps it takes to achieve them
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Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
Meet the team
