Linktree
Paid Search Specialist
We’re a tool for connecting followers to your entire online world — not just one feed.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Linktree
A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more and grow more. Today, with over 23 million users worldwide, we’re helping brands, artists, publishers, agencies and influencers better control their presence online. As the internet became more fragmented, we grew Linktree’s functionality to better serve those using it and to streamline the content-sharing process. We’re a passionate team of developers, designers, marketers and biz ops, committed to equipping content-creators with the best tools for getting their work seen. We’re headquartered in Melbourne, Australia and have offices in Sydney and Los Angeles. In 2019 we were thrilled to be one of CNBC’s ‘Upstart 100’, a list of the “brightest, most intriguing, young startups promising to become the great companies of tomorrow”. In March 2020, Fast Company honored us in their ‘Most Innovative Companies of 2020’ list, placing us number four in the Social Media category. Previous honorees of the Social Media fourth place include Glossier and Reddit.
About the role
The Role
We are looking for a Paid Search Specialist to own, optimise, and scale Linktree’s paid search campaigns across platforms like Google Ads and Microsoft Advertising. You will play a critical role in driving customer acquisition, improving brand visibility, and maximising return on ad spend (ROAS). With a mix of technical expertise and data-driven insights, you will manage complex campaigns, identify growth opportunities, and refine strategies to deliver outstanding results. Collaborating closely with cross-functional teams, you’ll ensure our paid search initiatives contribute to Linktree’s global growth and marketing objectives. This role is perfect for a proactive, analytical thinker with a passion for performance marketing who’s ready to make an impact in a fast-paced, dynamic environment.
What You’ll Own
- Develop and execute Linktree’s global paid search strategies, managing campaigns across Google Ads, Microsoft Advertising, and other search platforms.
- Conduct detailed keyword research and audience segmentation to identify high-performing opportunities.
- Create compelling ad copy and optimise landing pages to improve conversion rates.
- Manage budgets, bid strategies, and targeting settings to maximise campaign performance.
- Monitor, analyse, and report on key performance metrics such as CPA, CTR, and ROAS, making data-driven decisions to refine campaigns.
- Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results.
- Collaborate with cross-functional teams, including design, analytics, and SEO, to align search efforts with broader marketing goals.
- Stay ahead of industry trends, tools, and best practices in paid search advertising, bringing innovative ideas to the table.
Who We’re Looking For
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in paid search, with a proven track record of driving measurable results.
- Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4.
- Strong analytical skills with experience using tools like Looker Studio for performance reporting.
- Familiarity with A/B testing and optimisation techniques for ads and landing pages.
- Ability to manage multiple projects and prioritise effectively in a fast-paced environment.
- Excellent communication skills, capable of presenting insights and recommendations to stakeholders.
- Passion for digital marketing and staying updated on industry trends and technologies.
Why Join Linktree
- Be part of a rapidly growing company that's shaping the future of how people connect online.
- Contribute to a product that impacts millions of users worldwide, driving innovation in digital experiences.
- Enjoy a collaborative, inclusive, and creative work environment that values diversity and fosters professional growth.
- Benefit from a competitive compensation package, flexible work arrangements, and a commitment to work-life balance.
What you'll be responsible for
- 🧐
Paid Search
Manages pay-per-click advertising campaigns including the strategy, design, implementation, and analysis of ad performance
- 🔎
Search Engine Optimization
Increase the visibility of a website or piece of content in search engine listings
Skills you'll need
- 🤔
Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
- 🤓
Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
- 💡
Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
