Xero
Sales Operations & Insights Analyst
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Business operations
Full-time
Hybrid | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you'll make an impact
We are looking for a passionate and driven Sales Operations & Insights analyst to join our newly created Customer Success team. In this role, you will play a crucial part in empowering our customers to achieve their business goals by leveraging data-driven insights, coordinating campaigns, and measuring outcomes. You will be responsible for analysing customer data, identifying trends and patterns, and providing actionable recommendations to improve customer experience, retention, and growth.
Your experience working in Sales environments will enable you to optimise our sales processes, improve sales productivity and drive revenue growth.
What you'll do
**• Analyse customer data: **Dive deep into customer data from various sources, including Xero, CRM systems, and other relevant platforms. **• Analyse revenue & sales data: **Collect, clean, and analyse revenue & sales data from various sources (CRM, sales tools, marketing automation platforms, etc.) • Campaign reporting: Track and analyse key metrics across all Customer Success campaigns - accurately measuring campaign effectiveness against defined objectives. • Campaign insights: Identify opportunities to improve campaign performance (such as A/B testing, audience segmentation, and channel optimisation; whilst identifying trends, patterns, and anomalies in campaign performance data. **• Identify key metrics: **Track and analyse key performance indicators (KPIs) related to customer success (such as churn rate, customer lifetime value, and product adoption); **• Develop reports and dashboards: **Create visually compelling reports and dashboards to communicate insights and trends to stakeholders across the organisation; and maintain all business as usual reporting for the Customer Success function. **• Uncover opportunities: **Identify opportunities for improvement in customer onboarding, engagement, and retention based on data analysis whilst using data analysis skills to design, build, and automate solutions for stakeholders **• Collaborate with cross-functional teams: **Work closely with Customer Success Managers, Sales, Product, and Marketing teams to share insights and drive data-informed decisions. **• Support sales operations: **Leverage data analysis to optimise sales processes, identify upselling and cross-selling opportunities, and improve forecasting accuracy. • Stay up-to-date: Keep abreast of industry best practices and emerging trends in data analysis and customer success.
What you'll bring with you
• Proven experience: 4 years of experience in a data analysis or business intelligence role, preferably within a SaaS or technology company. • Strong analytical skills: Intermediate to advanced proficiency in data analysis techniques and tools, including Excel, SQL, data set creation using DBT, and data visualisation platforms. • Sales operations knowledge: Experience with sales processes, CRM systems, and sales performance metrics. **• Design-led: **Experience with A/B testing and experimental design (bonus points for a knowledge of statistical modeling techniques). **• Customer-centric approach: **A passion for understanding customer needs and using data to drive positive outcomes. **• Excellent communication skills: **Ability to clearly and effectively communicate insights and recommendations to both technical and non-technical audiences; and ability to present complex data in a clear and concise manner to various audiences. • Problem-solving mindset: A proactive and solution-oriented approach to challenges.
What you'll be responsible for
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Problem Identification
Identify the problems and needs of key stakeholders to guide data analysis
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Data Analysis and Reporting
Analyze data to discover and communicate insights, and offer concrete recommendations for key stakeholders to make critical decisions
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Project Coordination
Coordinate people and processes to ensure the effective and timely running of a project
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables