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Mable

CRM Manager

It's our mission to empower clients and support workers so they can confidently say 'Mable is my kind of independence.'

  • Marketing

  • Full-time

  • Hybrid | Sydney, NSW, Australia

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Why Mable

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Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we’ve been helping our community live their kind of independence, and today we’re one of Australia's largest and fastest growing healthtech platforms. 

About the role

We have been recognised in AFR’s Fast 100 list, Deloitte’s Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020! So don’t miss your opportunity to join a thriving scale-up and deliver change to Australia’s care and support sector.

We're seeking a CRM Manager (Campaign Manager) for a 12-month contract to drive impactful customer engagement.

In this role, you will own the communications and promotional calendar for the business, developing marketing automation strategies tailored to key customer segments. You’ll play a pivotal role in developing and executing campaigns, optimising the customer journey, and enhancing conversion rates across critical touchpoints.

The ideal candidate is a highly motivated marketing professional with a strong background in developing and executing multi-channel campaigns. Collaboration is key—you’ll work closely with internal teams to ensure seamless, data-driven customer experiences.

This position reports to the Head of CRM, Lifecycle & Retention and is part of Mable’s Growth Team.

Key Responsibilities

- Management and ownership of the comms promotional calendar
- Manage the execution, monitoring and measurement of CRM campaigns and their success
- Work closely with internal business stakeholders to ensure on-time delivery of campaigns
- Communicate campaign performance and results
- Optimise new campaigns using data and feedback from existing and previous projects
- Prepare variations for A/B testing and execute test plans
- Ownership and execution of reputation management campaigns (eg. Trustpilot)
- Develop and execute personalisation and segmentation strategies for key customer audiences
- Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels
- Stay up-to-date with the martech trends and best practices

Skills, Knowledge, and Experience

- 3+ years hands-on experience in managing, executing and optimising CRM Campaigns 
- Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
- Experience with Salesforce is desirable but not required
- Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable
- Attention to detail
- Excellent communication and stakeholder management skills
- Strong time management skills
- Passionate about Tech and making a real impact on people’s lives

What you'll be responsible for

  • 👋🏼

    Opportunity Generation

    Create, expand, and accelerate opportunities through customer-centred marketing execution

  • ❎

    Multi-Channel Marketing Campaigns

    Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

  • 💡

    Customer Journey Insight Development

    Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

  • 💡

    Problem solving

    Identifies problems and develops logical solutions that address the problems

Meet the team

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Marketing

Mable