Canva
Enterprise SEO Lead
To empower everyone in the world to design anything and publish anywhere
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Canva
Launched in 2013, Canva is an online design and visual communication platform with a mission to empower everyone in the world to design anything and publish anywhere.
About the role
Job Description
Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:
- Owning Enterprise SEO growth in close alignment with the SEO & Page Experience group and wider supergroup stakeholders in Global Content & Discovery and Marketing.
- Setting a clear Enterprise SEO vision, goals, KPIs and requirements to define and measure what success looks like.
- Driving new SEO strategies and playbooks tailored to B2B personas focused on lead capture.
- Augmenting existing strategies and platforms for B2B audiences to drive Enterprise SEO growth.
- Educating and evangelising your Enterprise SEO strategies and plans so everyone is across best practices across the business.
- Staying abreast of industry trends, best practices, competitors and algorithms changes to inform SEO strategies and tactics, and identify new growth opportunities.
- Researching and launching Print SEO strategies with a strong overlap with Enterprise audiences
- Collaborating with Print and other teams working on publishing endpoints to continuously add SEO insights at key delivery planning moments
You're probably a match if
- You have in-house or agency experience with a proven track record of SEO growth from B2B audiences.
- You are a well-rounded SEO who is comfortable working in cross-functional teams in a fast-paced environment.
- You have strong analytical skills and are comfortable using data to guide your decision-making.
- You have deep knowledge in all aspects of SEO, from content strategies to technical audits.
- You have a strong understanding of B2B marketing with experience in tailoring SEO strategies to meet specific buyer personas in different sales funnel stages.
- You are comfortable with documentation to define SEO strategies and technical SEO requirements.
- Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, Ahrefs, Dragon Metrics, Screaming Frog and Botify
- SEO strategies you have developed & executed have been the primary driver of growth within the business.
- Bonus if you can demonstrate how you’ve scaled SEO impact through localisation strategies.
About the team Canva’s SEO is world-class, and we’re looking for an Enterprise SEO Lead to join the core SEO team. This role is dedicated to scaling our next level of growth from enterprise decision makers and business-focused knowledge workers. As the Enterprise SEO Lead, you’ll have the opportunity to be an integral part of how we empower every organization to design. You’ll be working closely alongside teams of SEO specialists as well as cross-group collaboration in rallying towards daring growth goals.
You would be reporting directly to the Visual Suite SEO lead, building and delivering SEO strategies that target B2B personas in all stages of the sales funnel. You'll champion Enterprise SEO growth, strongly supported by wider SEO and Page Experience group design, product and engineering leads
What you'll be responsible for
- 👥
Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
- 🔎
Search Engine Optimization
Increase the visibility of a website or piece of content in search engine listings
- 🕵🏼
Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
- 🤔
Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
- 🤓
Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
- 💡
Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
With an incredible product now loved by millions, our marketing team plays a crucial role in spreading the Canva love far and wide, and getting our product into the hands of as many people as possible across the globe.