Virgin Australia
Brand Marketing Specialist
To be the most loved airline in Australia with a winning team that attracts the very best, generates extraordinary loyalty from our guests and delivers strong financial returns.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Virgin Australia
Virgin Australia Group is a major Australian airline group that operates passenger services, charter and cargo services, and the award-winning loyalty program Velocity Frequent Flyer. In 2021, Virgin Australia Group celebrates 21 years as a competitor in the Australian aviation landscape. The Group took flight under new ownership in 2020, with a renewed focus on small and medium sized businesses, price-sensitive corporates, premium leisure travellers and holiday makers. Since November 2020, Virgin Australia has been working on a plan to set itself up for future success. We have simplified our organisational structure, confirmed a large number of additional 737 aircraft to renew and grow the fleet - ready to ramp up flying and meet the pent-up demand for domestic travel as soon as the opportunity presents itself. Virgin Australia has also commenced planning for the mid-2023 arrival of its first Boeing 737 MAX 10 aircraft, which will deliver greater operational efficiencies and enhanced product and design features for customers and the environment. We’re a winning team and we attract the best: challengers, innovators, and seriously fun individuals with big hearts.
About the role
This same bold spirit drives Velocity Frequent Flyer, one of Australia’s leading loyalty programs with over 13 million members and counting. At Velocity, travel isn’t just a dream—it’s a way of life. We believe in rewarding our members faster, helping them turn points into extraordinary experiences, from breathtaking getaways and exclusive financial perks to shopping sprees and more.
Join us in a dynamic role where adventure fuels your work, innovation meets passion, and loyalty means limitless possibilities. As part of the Virgin Australia Group, you’ll enjoy exciting perks, unparalleled support, and endless opportunities to grow. Together, let’s turn travel dreams into reality—one unforgettable moment at a time.
What you’ll be doing: The Brand Specialist role acts as the ultimate brand custodian, ensuring our values, purpose and brand personality for Virgin Australia and Velocity Frequent Flyer are accurately represented through both campaigns and design. The Brand Specialist will also work with external agencies and internal stakeholders to develop and implement exciting multi-channel brand campaigns and/or activations to deliver on our promise
You’ll be great in this role if you:
- Have a minimum 5+ years’ experience in a fast-paced marketing environment within a large organisation
- Enjoy working in a commercially focused environment
- Have a proven track record of managing multiple projects simultaneously, end-to-end
- Come with brand governance or brand custodian experience
- Have proven project management skills, with the ability to prioritise tasks, set timelines, track progress, and report on results.
- Enjoy building and maintaining effective stakeholder engagement
- Have experience in event production, experiential marketing, and/or activation tactics
- Are a natural strategic and analytical thinker with strong commercial acumen
- Have the ability to create clear, concise, and compelling messaging aligned to Virgin Australia and Velocity Frequent Flyer’s brand tone of voice
- Have the motivation, drive, energy and an ability to stay positive under pressure
- Have a strong understanding of grammar, punctuation, and style guidelines, with the ability to apply these principles
- Are tertiary qualified in Marketing/Communications or related discipline
- Come from a media, PR or creative agency background (desirable)
- Have previous experience working in travel / tourism / aviation / loyalty industry (desirable)
- Have a design or visual communications background (desirable)
What you’ll get from us: We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the Converge digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
- Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you
What you'll be responsible for
- 🗂
Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
- ✏️
Content Creation
Develop and distribute content that supports key business or marketing goals
- ❎
Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Meet the team
The Marketing team is focused on:
- Conduct research to understand customer goals and how to drive engagement
- Analysing segments of opportunity per audience and develop plans to meet goas per audience (Acquire, Grow, Retain, Engage)
- Development of partner-by-partner marketing plan, block plan and performance measurement framework, to review performance, optimising spend to ensure clear ROI
- Development of collateral, content, resources, digital and engagement assets
- Development, management and reporting of offers/incentives to drive business outcomes