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Electronic Arts (EA)

Marketing Manager

To Inspire the World to Play

  • Marketing

  • Full-time

  • Office | Melbourne, VIC, Australia

  • Visa sponsorship · No

  • Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

  • ·

Why Electronic Arts (EA)

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We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

About the role

We are seeking an experienced and passionate Marketing Manager to join our team. Reporting to the Senior Marketing Manager, you’ll be a key part of the game studio team, engage with players, and implement marketing strategies to attract new players to The Sims FreePlay. You will preferably have experience with mobile or live service games, a hands-on approach, a creative mindset, and the passion to deliver the best possible experience for players and the community.     **Responsibilities **   

  • Develop a comprehensive understanding of The Sims, aligning marketing efforts with product and business goals.
  • Create marketing strategies based on player insights and best practices to drive growth and engagement for live service games.
  • Lead go-to-market planning, activation, and reporting, ensuring completion of operational plans and submissions.
  • Manage player communication channels, including in-app events, ASO, inbox messaging, blogs, social media, collaborations, and partnerships.
  • Collaborate with the marketing artist to produce content that aligns with brand guidelines and strategies.
  • Partner with the community manager to develop strategies that enhance engagement and foster a sense of belonging, incorporating player feedback.
  • Work with franchise and business teams to identify opportunities for deeper player engagement and growth.
  • Stay informed on industry trends and competitor activities to shape marketing strategies and maintain a competitive edge.

  Qualifications: 

  • 5+ years’ experience in marketing, ideally within the gaming, entertainment, or B2C app space.
  • Experience in copywriting and content creation. 
  •  The ability to craft engaging and creative content and campaigns 
  •  Experience marketing games/apps on Apple and Google storefronts 
  •  Experience with social media platforms, including Facebook, Instagram, X, TikTok, YouTube, Discord, etc. 
  •  Proficient in using analytics tools to measure the effectiveness of marketing campaigns and community engagement

 

What you'll be responsible for

  • 🗂

    Campaigns and Projects

    Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

  • 🎯

    Strategy and Planning Development

    Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

  • ❎

    Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

Skills you'll need

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • 👍🏼

    Flexibility

    Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

  • 🧮

    Numerical problem solving

    Works with numerical information and performs mathematical calculations to solve problems

Meet the team

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Marketing

Electronic Arts (EA)