RMIT University
Senior Marketing Coordinator, Experience
We empower students to shape their own lives, achieve impact and create valued places for themselves through work and engagement in the wider community.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why RMIT University
RMIT is a global university of technology, design and enterprise. One of Australia's original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.
RMIT is a world leader in Art and Design; Architecture and the Built Environment; Engineering; Accounting and Finance; and Business and Management Studies.
About the role
About The Position
The Senior Marketing Coordinator is part of the Business Partners, Experience team, responsible for overseeing various projects that promote RMIT products and initiatives. This role serves as the primary point of contact for specific non-executive stakeholders and is tasked with driving and coordinating integrated marketing, recruitment, and digital strategies to support the priorities of RMIT’s colleges. To be successful in this position, you’ll have:
- Experience in all aspects of marketing in a large corporate or institutional setting, preferably in the tertiary education sector (TAFE/dual sector education experience preferred, but not necessary)
- Proven experience in stakeholder engagement and relationship management
- Ability to tailor strategies to meet specific objectives and manage multiple projects concurrently
- Excellent project management skills, including planning, budgeting, and resource management skills
- Excellent interpersonal communication skills and the ability to provide targeted information to future students and stakeholders
- Proven ability to work autonomously, and to collaborate closely with team members and extended marketing teams in the University to support key objectives, and the ability to build and maintain effective working relationships both inside and outside the University;
- Demonstrated understanding about the role of marketing and student recruitment in a tertiary education environment
- Demonstrated high-level computer skills and experience using databases, Internet and design software.
What you'll be responsible for
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Campaign Support
Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution
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Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
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Stakeholder Engagement
Partner with stakeholders to understand specifications, business requirements, and communicate insights
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
