7-Eleven
Digital Analyst
We strive to be the first choice for convenience for our customers – anytime, anywhere.
Data and analytics
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why 7-Eleven
7-Eleven Stores Pty Ltd, Australia’s first choice in convenience, is a private company owned by the Withers and Barlow family. The company has a license to operate and franchise 7-Eleven stores in Australia from the US based 7-Eleven Inc. The first Australian store was opened in August 1977. Today 7-Eleven operates more than 700 stores in Queensland, New South Wales, Victoria, the Australian Capital Territory, and Western Australia.
About the role
As the Digital Analyst, you’ll be the Subject Matter Expert (SME) in digital analytics, personalisation, tag management, and customer journey optimisation. Initially, you’ll develop and implement a tag management strategy to enable personalised experiences across 7-Eleven’s digital platforms, driving business growth. Over time, you'll define and implement digital analytics to enhance customer journeys and contribute to the wider digital data strategy to support across the wider enterprise.
What You’ll Do: The longer term focus will be to engage with a stakeholders across the business to identify opportunities to capture and leverage digital analytics to support with growth and optimisation of initiatives beyond loyalty such as ecommerce, paid media optimisation, and store productivity.
- Develop and lead a tag management strategy to support customer journeys and insights.
- Define and implement digital product analytics to measure and enhance the digital experience.
- Identify and recommend analytics requirements to drive personalisation and key customer outcomes.
- Build dashboards and reports to track digital product performance.
- Inform and influence the digital data strategy, ensuring alignment with business goals.
- Partner with internal and external stakeholders to uncover insights and optimise digital experiences.
Key Skills & Qualifications:
- Expertise in tag management and digital analytics tools (e.g., Tealium IQ, (or other TMS) Adobe Analytics,).
- Strong understanding of digital customer journeys and personalisation.
- Ability to interpret data and translate insights into action.
- Strong collaboration and stakeholder management skills.
- Experience with operational reporting and measurement.
Desirable Experience:
- Knowledge of MarTech platforms and CRM integration.
- Experience in audience segmentation and targeted marketing.
- Background in loyalty and personalisation initiatives.
What you'll be responsible for
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Insights Presentation
Organize and present data to effectively communicate findings
- 📶
Data Analysis and Reporting
Analyze data to discover and communicate insights, and offer concrete recommendations for key stakeholders to make critical decisions
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Stakeholder Engagement
Partner with stakeholders to understand specifications, business requirements, and communicate insights
Skills you'll need
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
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Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
