Stripe
Regional Product Marketing Manager
Stripe's mission is to increase the GDP of the internet. Here's
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.
About the role
About the team
Help define and amplify the Stripe story and connect our products with our users.
Our Product Marketing team’s mission is to generate insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Unlike many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
What you’ll do:
As the regional product marketing lead for Australia and New Zealand, you will champion the needs of our users in the region and help to define and develop a strong, trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes.
- Lead the delivery of our product marketing priorities to drive growth for businesses from Australia and New Zealand in close partnership with our product, go-to-market, and marketing teams.
- Be a subject matter expert in the needs of our current users and prospective targets through user research, competitive landscape understanding, and deep product understanding.
- Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local user needs to be deployed in creating marketing content, campaigns, and sales collateral.
- Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, product, sales, engineering, marketing, design, communications, partnerships, and more.
- Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment.
- Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
- Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
Who you are:
- A strong communicator when it comes to both writing and speaking — confident in engaging and influencing senior leadership stakeholders internally and externally.
- 8+ years of experience in B2B technology marketing and/or sales — prior product marketing experience is a plus.
- A champion for your market needs — comfortable working on a fast-growing, sophisticated market while advocating for the needs of users from your region.
- Focused on results — balancing customer needs and business goals to propose ambitious growth strategies.
- Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources.
- Proven track record in a global tech company ideally in the financial services industry.
- This role will require some domestic and international business travel.
Hybrid work at Stripe
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
What you'll be responsible for
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively