OMD Australia

Data Analyst

To be known for performance for our clients from our people, always done with integrity

  • Data and analytics

  • Full-time

  • Office | Sydney, NSW, Australia

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Why OMD Australia

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OMD Australia is part of the OMD global network, the world’s leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employing 11,000+ staff across six offices in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart.

Since launching in 2000, OMD Australia has grown to become Australia’s largest media and communications agency both in billings and size (RECMA 2018, 2019) On a global level, OMD has recently been named the RECMA number 1 agency against the ‘Qualitative ranking’ worldwide.

OMD offers a truly multi-disciplinary approach to media and marketing communications with one of the most diverse agency offerings in Australia. Our areas of expertise include, communications strategy and planning, media buying, social media, branded content, sponsorship, research and insights, programmatic, SEO /SEM and brand analytics including econometrics, attribution and marketing mix modelling.

If there is one thing that defines OMD, it is the philosophy that nothing is more important than our people. In 2019, OMD Australia was ranked fourth place in the ‘Best Place to Work’ study and has consistently featured in the top 50 for 11 consecutive years. OMD Australia won ‘Best Culture’ at Mumbrella Awards 2019 and ‘Employer of the Year’ at B&T Women in Media Awards 2019.

About the role

Job Description

OMD is looking for a Business Analyst with strong analytical skills and the ability to effectively translate data into insights, You will work closely with the business team, including media planners and strategists, to analyse media and market data to deliver valuable and actionable insights to our client. The successful candidate needs to be proficient in marketing effectiveness principles, experienced in diagnosing marketing problems, possess deep analytical skills with the ability to clearly communicate findings to a range of stakeholders.   What you'll do:

  • Ensure the ongoing maintenance and optimisation of Media Mix Models, delivering robust insights that inform marketing investment decisions
  • Take full ownership of competitive analysis reporting, aligning outputs with brand priorities and presenting key findings to the broader marketing community
  • Lead and contribute to high-impact strategic analytics projects that support senior client stakeholders in driving business growth
  • Support the design and execution of an effectiveness-led experimentation program, embedding a test-and-learn culture across campaign activities
  • Champion and foster a culture of marketing effectiveness within both internal teams and client engagements
  • Ensure timely delivery of all scheduled and ad hoc analytical outputs, maintaining high standards of quality and attention to detail
  • Collaborate with the Business Management team to present reports, strategic points of view, and insights to clients through both in-person meetings and virtual engagements

  What you'll need:

  • Experience in a media or quantitative data driven field
  • Strong Excel (modelling and data analysis) - advanced statistical and data science skills is desirable but not essential
  • Understanding of marketing effectiveness or marketing science
  • Ability to synthesise and visualise data in a compelling and actionable format
  • Strong commercial acumen and a knack for uncovering insights from data
  • A proactive self-starter, with strong communication and presentation skills
  • Proven ability to monitor market dynamics, including demand fluctuations and competitor activity
  • Ability to work well with others and work in cross functional teams
  • Competitive analysis tools (AQX, AdGile, SMI etc) experience is desirable but not essential

  What's in it for you?

  • Access to top tier clients and complex business challenges
  • Continuous development through our mixed learning approach
  • All the tools, equipment and mentors you need to be successful in your role
  • Our organisation encourages diversity, supports charities and environmental initiatives
  • We have a bright, open plan and dog friendly office (we love our furry friends)
  • We encourage and fully support flexible working
  • Parental leave
  • Fun social events - Annual ski trips

What you'll be responsible for

  • 📶

    Data Analysis and Reporting

    Analyze data to discover and communicate insights, and offer concrete recommendations for key stakeholders to make critical decisions

  • 📊

    Data Management and Visualization

    Create and maintain the organization’s Business Intelligence tools, and present complex data in simple, visual ways for key stakeholders

Skills you'll need

  • 🧮

    Numerical problem solving

    Works with numerical information and performs mathematical calculations to solve problems

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

  • 💡

    Problem solving

    Identifies problems and develops logical solutions that address the problems

Meet the team

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Data and analytics

OMD Australia