Culture Amp

Senior Marketing & Events Manager

Our mission goes beyond just building a business tool. It includes a commitment to providing the education, community, and support you need to bring a culture-first approach to your organization.

  • Marketing

  • Full-time

  • Office | Melbourne, VIC, Australia

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Why Culture Amp

Culture Amp is an employee engagement software offering with functionalities such as employee pulse survey, onboarding feedback collection, and analysis of employee feedback.

About the role

About the role As a Senior Marketing & Events Manager at Culture Amp, you will be instrumental in shaping how we engage with customers, prospects, and industry leaders in the APAC region. From conferences and trade shows to webinars, roundtables and field marketing activations, you’ll create events that elevate brand awareness, generate pipeline, and influence our revenue growth. This role spans the full event lifecycle - strategy, planning, execution, and performance analysis - and ensures that every event aligns with Culture Amp’s mission to improve workplace cultures in APAC.

This is more than just an events management role - it’s an opportunity to be part of a team that’s revolutionising employee experience. Your work will have a tangible impact on how organisations unlock their people's potential, making this an ideal opportunity for someone who thrives in a dynamic, mission-driven environment. 

As part of this impactful role, you will:

  • Ownership and delivery of the APAC events strategy: Accountability for the APAC events strategy and sole responsibility for the execution of a variety of in-person events, from intimate executive roundtables to large-scale conferences and trade shows
  • Accountability for ROI: Set and analyse event KPIs, report on ROI, and use insights to continuously improve outcomes
  • **Manage budgets effectively: **Oversee the annual APAC events budget, negotiate vendor contracts, and ensure cost efficiencies without compromising quality
  • Collaborate cross-functionally: Partnership with key stakeholders in Sales, Marketing, People Science, Customer Success, and external vendors to align on event goals and deliverables
  • Innovation & Experimentation: Continuously refine event formats (in-person and virtual), engagement tactics, and attendee experiences to enhance impact
  • Leverage technology: Utilise event management tools (e.g., Splash, Zoom), CRM platforms (e.g., Salesforce), and marketing automation tools (e.g., HubSpot) to manage event logistics and performance tracking

You have:

  • Proven experience in event management: 5+ total years of event management experience (with ideally 2+ years working for a SaaS/tech adjacent company) that drives lead generation, sales acceleration, and customer expansion
  • Strong collaboration and communication skills: Ability to work cross-functionally and effectively communicate with stakeholders at all levels (with a focus on senior leaders)
  • Financial and organisational acumen: Experience with owning an annual events budget and comfortable with juggling multiple events and priorities at once 
  • Data-driven mindset: Experience with measuring and analysing event ROI to continuously improve outcomes
  • Customer-centric approach: A focus on delivering exceptional attendee experiences that align with Culture Amp’s mission
  • **Ability to travel for regional events: **Roughly ~25% of your time (when and where permitted)

 

Additionally, these preferred qualifications would indicate a particularly strong candidate…

  • Experience with effective pre and post-event campaign journeys for high-investment events 
  • Account based-marketing experience
  • A "builder" mentality - excels at establishing processes, scaling programs, and bringing ideas to life
  • Excellent organisational, time management, communication and influencing skills, with experience working across all levels
  • Experience in working in dynamic, fast-paced environments, effortlessly adapting to shifting priorities while delivering high-quality results

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only)

 

What you'll be responsible for

  • 📈

    Campaign Optimisation

    Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results

  • 📊

    Marketing analytics and reporting

    Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment

  • Multi-Channel Marketing Campaigns

    Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • 👍🏼

    Flexibility

    Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

Meet the team

Avatar
Marketing

Culture Amp

Drives Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers.