Linktree
Performance Creative Designer
We’re a tool for connecting followers to your entire online world — not just one feed.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why Linktree
A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more and grow more. Today, with over 23 million users worldwide, we’re helping brands, artists, publishers, agencies and influencers better control their presence online. As the internet became more fragmented, we grew Linktree’s functionality to better serve those using it and to streamline the content-sharing process. We’re a passionate team of developers, designers, marketers and biz ops, committed to equipping content-creators with the best tools for getting their work seen. We’re headquartered in Melbourne, Australia and have offices in Sydney and Los Angeles. In 2019 we were thrilled to be one of CNBC’s ‘Upstart 100’, a list of the “brightest, most intriguing, young startups promising to become the great companies of tomorrow”. In March 2020, Fast Company honored us in their ‘Most Innovative Companies of 2020’ list, placing us number four in the Social Media category. Previous honorees of the Social Media fourth place include Glossier and Reddit.
About the role
As part of the Performance Marketing team, you’ll be responsible for designing thumb-stopping ad creative for platforms like Meta, TikTok, YouTube, and Google, working at the intersection of creative strategy and performance.
If you’re a designer who’s obsessed with how creative drives conversions, loves rapid testing and iteration, and thrives in a fast-moving, high-impact environment, we want to hear from you.
What You’ll Own:
- **Design high-performance ad creatives – **Develop static and motion-based assets tailored for direct response advertising across social and paid media.
- **Test and iterate based on performance data – **Work closely with media buyers and strategists to refine creatives based on real-time learnings.
- **Push creative boundaries on social-first ads – **Create assets that blend performance with storytelling, from UGC-inspired creatives to bold design experiments.
- **Stay ahead of digital ad trends – **Keep a pulse on emerging formats, creative best practices, and industry trends to ensure Linktree’s ads remain cutting-edge.
- **Support creative optimisation and versioning – **Adapt top-performing concepts into multiple variations to fuel ongoing testing and iteration.
Who We’re Looking For:
- A performance-first creative mind – You know how to design ads that convert and can balance creative flair with conversion-focused principles.
- Strong visual storyteller – Whether through static or motion, you know how to craft scroll-stopping creatives that convert.
- Hands-on with Figma and CapCut – Proficiency in Photoshop, After Effects, Illustrator, and Figma to create both static and motion-based assets.
- Detail-oriented and agile – You can adapt quickly, thrive on iteration, and work autonomously while collaborating with a fast-paced team.
- Excited by the future of ad creative – You stay on top of ad trends, platform shifts, and creative formats that drive paid media success.
Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $90,000 - $105,000 AUD in the Melbourne area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.
P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in hiring incredible human beings with great potential—so if this role resonates with you, hit that apply button!
Where and How We Work
We are a global, remote-friendly team, offering flexible and family-friendly work arrangements. Whether you work fully remote or hybrid, we provide autonomy to structure your work in a way that suits you.
How We’ll Help You Thrive
- Annual wellbeing allowance (e.g., fitness, learning & development, home office setup, travel, pet insurance, childcare).
- 100% coverage of medical, dental, vision, disability, and life insurance for US-based employees (80% for dependents).
- Employer contribution towards your retirement.
- Generous time off, including vacation, holidays, parental leave, and volunteer time.
- Employee Stock Option Program—so you can share in our success.
- Commitment to diversity and inclusion, ensuring a workplace where everyone feels valued and empowered.
What you'll be responsible for
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Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
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Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables