Lion
Trade Marketing Executive
At Lion, ours is a culture of going beyond - constantly pushing the boundaries to innovate, enter new markets and do things differently with a relentless focus on our customers, consumers, communities and environment.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why Lion
Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer & non-alcoholic drinks. Our range includes classic brands like Tooheys, Speights, XXXX and Wither Hills, and craft beer brands like Little Creatures, James Squire and New Belgium’s Fat Tire.
We employ over 4,000 diverse and talented people across Australia, New Zealand and the United States, who are passionate about their craft and working towards a shared purpose: to champion sociability and help people to live well.
At Lion, we do everything from “land to hand,” including manufacturing, distribution, sales and marketing of our products, making Lion an exciting and complex business with a wide range of career paths. Whether you want to work in one of our breweries, in a sales role partnering our customers or a business support role in one of our offices, we invest heavily in our people’s wellbeing and their development.
At Lion, ours is a culture of going beyond - constantly pushing the boundaries to innovate, enter new markets and do things differently with a relentless focus on our customers, consumers, communities and environment. It’s a culture where we welcome difference, actively seek diversity of thought and stand for fairness. Our leading practices in gender equality, flexible working, family/ parental support, mental health and LGBTQIA+ make everyone feel safe, supported and respected. Above all, we promote a culture where our people can be the best they can be, really make a difference and have a great time doing it!
About the role
We’re now looking for a talented Trade Marketing Executive to join our Spirits Marketing Team in Sydney on a permanent, full-time basis. A day in life… Working in a larger marketing team of nine and reporting to our Brand Manager, our collective purpose is to develop & deliver brilliant drinks initiatives that influence shoppers and drinkers whilst establishing strong partnerships with our customers. Your key responsibilities will be but are not limited to:
- Develop and deliver exciting, impactful, insight-led trade marketing and shopper marketing campaigns across the Light Spirits & Liqueurs portfolio in both on-premise & retail environments.
- Collaborate with brand and sales teams to develop and implement activity that is in line with brand plans, ATL media plans and customer/channel strategies with clearly defined KPIs to measure against.
- Develop briefs and collaborate with external agencies and suppliers to deliver best-in-class trade and shopper marketing activities within budget and on time.
- Communicate effectively and efficiently to coordinate activity across a diverse range of customers and markets whilst ensuring that the brand principles are always upheld.
- Conduct post-campaign evaluations to ensure Vanguard Luxury Brands are striving to deliver continual improvement in efficiencies and ROI.
- Plan, prepare and support with the delivery of presentations required to sell in quarterly activity for field execution.
- Support Brand Manager with campaign budget management, calendar management, planning and execution.
- Continuously developing and identifying process improvement opportunities
What you will need from day one…
- Excellent communication skills and ability to interact with stakeholders at all levels of the organisation.
- A positive and proactive mindset that embraces a collaborative culture of learning and knowledge sharing.
- Experience working in trade or shopper marketing, hospitality, events or a strong knowledge of the drinks industry will be highly regarded.
- Excellent project & time management skills and the ability to meet multiple deadlines.
What you'll be responsible for
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Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
- ✏️
Content Creation
Develop and distribute content that supports key business or marketing goals
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Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
Meet the team
