About the job

Description

With Amazon Flex, individuals can be their own boss by delivering Amazon packages. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, enabling delivery partners to onboard, schedule delivery times, be guided through their delivery route, and more. The approach and technology are nothing short of disruptive, and promise to challenge traditional approaches, and change the way the industry operates.

Reporting into the Head of Marketing, AU, the Program Manager – Onboarding will be responsible for the entire in-app onboarding experience - from the moment of a new account is created until a Delivery Partner has worked their first delivery block. To improve the onboarding and driver experience, you will partner with business, product, operations and tech teams to analyse driver insights, identify opportunities, set priorities and track short term and long-term initiatives. You will define the roadmap to improve the experience, and you will partner with the tech team on pilots and beta programs to launch new features in AU.

Key job responsibilities

• Take ownership of the entire onboarding funnel, from account creation through to the first block worked, helping Amazon Flex to onboard and activate the targeted number of Delivery Partners in each region.
• Analyse onboarding funnel performance, and identify areas of opportunity to improve overall onboarding funnel yield.
• Partner with central Amazon Flex tech teams to scope initiatives and drive improvements across the app in order to improve Delivery Partner Experience, onboarding conversion and compliance.
• Work at the strategic level to champion bold and creative ideas, and at a tactical level to ensure execution of plans.
• Continuously test and optimise onboarding programs, making continuous improvements based on performance, trends, insights.
• Partner with communications to develop messaging sent to our Delivery Partners through the funnel, maintaining the Amazon Flex brand voice.
• Maintain the day-to-day management and optimization of onboarding campaigns, including the development, QA, deployment and reporting.
• Establish and maintain scalable processes.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 4+ years of professional non-internship marketing experience
• Experience defining program requirements and using data and metrics to determine improvements

Preferred Qualifications

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Have a strong understanding of product and UX, and can use this to identify strategically valuable and viable program opportunities
• SQL coding experience and database analysis

Acknowledgement Of Country

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE Statement

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.