Adobe

Digital Strategy Lead

Changing the world through digital experiences

  • Marketing

  • Full-time

  • Office | Sydney, NSW, Australia

  • Visa sponsorship · No

  • Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

  • ·

Why Adobe

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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

About the role

The challenge The Digital Strategy Group works with C-level leadership at Adobe’s Enterprise customers to advise on strategies for customer-experience transformation and digital innovation. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments and other techniques to deliver high-impact recommendations. You will work with a talented and motivated team, including alumni from top Brands, Consulting firms and leading Digital Agencies. As a Digital Strategy Practice Lead, APAC (Retail & Travel), you will be responsible for the following:

  • Leading enablement with the field (Sales, Renewals, SCs, Partner team, Product Marketing) and with our Partners
  • Building and nurturing sales pipeline of digital strategy engagements in APAC for the assigned Industry
  • Overseeing white space modelling to identify new sales opportunities
  • Leading Executive connect with Industry execs, presenting at external events and Adobe’s biggest conferences
  • Managing Digital Strategy Group Strategists

What you need to succeed

  • Relevant experience in the Marketing/Digital industry
  • Expertise in Retail & Travel
  • Experience in creating digital or marketing strategies along with a high-level understanding of the technologies and tactics needed for execution
  • Strong executive presence and communication skills (verbal and written), with ability to engage, advise and inspire senior executives

What you'll be responsible for

  • ⭐️

    Brand Activation

    Bring a brand to life through digital and physical experiences, to achieve marketing and business goals

  • 🗓

    Project Coordination

    Coordinate people and processes to ensure the effective and timely running of a project

  • ✅

    Stakeholder Engagement

    Partner with stakeholders to understand specifications, business requirements, and communicate insights

Skills you'll need

  • ✅

    Prioritization

    Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Meet the team

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Marketing

Adobe

The team's mission is to establish a full funnel insight hub by building on global measurement capabilities and expansion playbooks while applying local understanding to drive business outcomes. We are seeking an analytical problem solver with a great curiosity about data, a keen eye for spotting trends and patterns, and an ability to understand the 'why?'