Victorian Department of Health
Senior Digital Content Advisor
To support and enhance the wellbeing of all Victorians.
Marketing
Contract
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Victorian Department of Health
The Victorian Department of Health develops and delivers policies, programs and services that support and enhance the health and wellbeing of all Victorians.
The department offers diverse and meaningful career opportunities for professionals who want to help people build better lives and achieve their full potential.
About the role
Position Details About the role:
- The Senior Digital Content Advisor, is accountable for planning, creating, reviewing, publishing and coordinating high quality and accurate online content, focused on Safer Care Victoria (SCV) website digital program.
- The Senior Digital Content Advisor takes direction from and works collaboratively with the Digital Program Lead and is responsible for digital content and providing best practice advice.
- This role is responsible for the delivery of digital content for the SCV digital program of work to enhance the SCV website to align with business objectives, led by the Digital Program Lead.
About us: At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected. We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all. How you'll make a difference:
- Establish content governance and processes, protocols, and any training requirements to set up and establish efficient ways of working.
- Manage and coordinate the review, update and publishing of high quality accurate online content, to ensure successful delivery of the SCV website enhancements program.
- Develop engaging digital content aligned to the digital strategy for SCV website to support the implementation of content and channel planning, ensuring a customer experience approach is undertaken, driving consistency across the department's digital channels and adherence to WOVG digital guidelines.
- Contribute to the planning and delivery for a new model for digital content updates - web distributed authoring for SCV website, including delivering required training to SCV team and other key stakeholders.
- Using strong writing and editing skills, develop new content that supports SCV objectives around Safety and Improvement.
- Create documents for the website that meet WCAG AA Accessibility standards.
- Provide digital content recommendations and guidance to the Digital Program Lead and SCV stakeholders, model departmental values and contribute to building a positive and productive culture.
- As part of project activities, contribute to reporting in collaboration with the Digital Program Lead. To learn more please click ‘Apply' to view the Position Description on the Careers.vic website.
What we offer:
- The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
- A wide range of growth and development opportunities within the department and wider Victorian Public Service & Sector.
- A strong commitment to work-life balance, including a diverse array of flexible working arrangements.
What you'll be responsible for
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Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
- 𝌞
Content Development
Build and manage a rich content calendar that attracts the relevant audiences
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables