Xero
Marketing Automation Specialist
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you’ll make an impact:
As a Marketing Automation Specialist, you’ll play a crucial role in supporting Xero’s Customer Engagement, the Product Marketing team and Regional Marketing team by contributing to global and regional campaigns to engage, retain, update and grow Xero’s customer base. You’ll be part of a team of marketing automation experts, responsible for scheduling, designing, building, testing, sending and reporting on cross-channel communications via Salesforce Marketing Cloud and Intercom.
You will be a hands-on expert in all things email, with skills in content creation, HTML, workflow management, rules and exception management, audience segmentation and CRM analytics. Plus a great understanding of cross-channel orchestration to reach our audience. Youʼll deliver countless dynamic email campaigns and build many high-performing cross channel journeys.
What you'll do: - Using our world-class tech stack Salesforce Marketing Cloud & in-product communication platforms, you’ll build, execute and report on critical communications to our key audiences - Cross-channels campaign creation and execution from EDM, SMS to in-product placements and comms - Plan for, coordinate and deliver retention campaigns to engage, retain and grow Xero’s customer base and revenue per user - Work closely with stakeholders to curate emails with strong, dynamic creative and compelling copy that drives results through relevant messaging - Be a key connection point and collaborate with relevant product marketing and customer stakeholders, building strong relationships and working closely to align on customer communications - Work closely with Marketing Automation Leads to support global initiatives & capabilities for audience based triggered comms for scalability - Be hands-on in the tools which includes dynamic content blocks, audience segmentation, QA/proofreading/testing/editing/ scheduling/deployment, and analysis - Following best practice, keeping anti-spam legislation and Xero’s contact policy at top of mind - Review and understand analytics to identify new opportunities for improvement that align to Marketing and wider business objectives What you'll bring with you: - Direct and hands on experience in email marketing and/or marketing automation platforms - Experience with Salesforce Marketing Cloud or Intercom - Skilled with SQL or other programming languages - Skilled in email development utilising HTML, CSS and AMP script - Proven experience reporting on email performance - Experience with stakeholders and campaigns management to deliver comms in a timely manner - Experience with different automation program types for different stages of the journey - Excellent written and verbal communication skills - An understanding of audience data, data management and development audience segmentation
What you'll be responsible for
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Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables