Zeller
Content Marketing Manager
Levelling the playing field for Australian businesses
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
·
Why Zeller
Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Finding integrated financial solutions to help your business thrive often requires you to weave together multiple products from different providers. While a small group of large enterprises enjoy the privilege of financial solutions tailored for their specific needs, the vast majority of Australian businesses are underserved due to a lack of innovation, disparate providers, opaque pricing, and restrictive contracts.
About the role
This role is ideal for a modern, multi-skilled Content Marketer who can balance creativity and performance. An eye for visual design and ear for brand voice will help you to refine and enhance Zeller’s writing style across web, content, and product, while experience directly managing social media accounts for a brand with an aspirational online identity and active presence is essential. You’ll report regularly on content engagement, consumption and lead generation, and (in partnership with our SEO manager) optimise web content to improve rankings and accelerate organic search traffic growth. Experience using web analytics tools (e.g. Google Analytics, SEMRush) is expected. You Will: - Oversee Zeller’s entire editorial calendar across blogs, reports, case studies, long-form content, and more. - Be a passionate writer — who enjoys writing everything from long and short-form content, stories, articles, through to social media snippets and adcopy. - Partner with SEO, marketing and PR team to deliver unique, creative, and highly-engaging thought leadership (videos, reports, case studies). - Be responsible for delivering engaging and creative posts to Zeller’s social media handles (Twitter, Facebook and Instagram) to build our audience. - Develop relationships with Zeller’s merchants and engage them to build out a rich library of case studies (written, video, audio and social). - Optimise website content to drive keyword improvement and grow organic search traffic. - Report regularly on content performance, and optimise your strategy to deliver continual improvement. - Consistently be thinkign about content distribution, to ensure every piece you publish reaches as wide an audience as possible. You Have: - 3+ years of hands-on experience in Content Marketing. - Experience using a variety of platforms including CMS (Hubspot), Social Media (Sprout Social, Facebook, Twitter, Instagram), and web analytics (SEMRush, Google Analytics). - Experience in all, or most, of the following: editorial planning, content strategy, web analytics, writing, journalism / PR, and SEO. - A love of writing, interviewing and creating content from scratch. You’re an excellent copywriter and know how to express brand voice consistently, with the right tone, at the appropriate time. - A finger on the pulse. You’re up to date with the news, the latest trends, and know how to hijack a moment (or a meme) in the right way to ensure your brand is a part of (or not a part of) the conversation when it counts. - Outstanding attention to detail and an eye for design; down to the last character, image crop, or line break. - Comprehensive, up-to-date knowledge of the leading tools, platforms and technologies to make your job more efficient. You’ll thrive on educating others in the business on what you’re doing and why it’s important. - A tertiary education, or a track record of relevant experience that proves it wasn’t needed. - A passion for engaging with customers, and are not afraid to build long-lasting relationships with them. - A creative mind that can deliver and execute on bold ideas.
What you'll be responsible for
- 🎯
Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
- 📣
Campaign Support
Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
Skills you'll need
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
- 💡
Problem solving
Identifies problems and develops logical solutions that address the problems