Easygo
Marketing Coordinator
To bring simplicity and convenience to the gaming industry by developing casino games and sportsbook products for clients.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
·
Why Easygo
Easygo is a well-established global tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks built on our "provably fair" algorithms. The products we build are used by millions of people around the world including Drake and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.
The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch.
About the role
Your Role with Us: As our Vietnamese speaking Marketing Coordinator, you will be at the forefront of our retention strategy. You'll take charge of the marketing plan for your region, giving you the freedom to innovate and drive customer engagement and revenue growth. Your role is pivotal in ensuring our marketing efforts effectively resonate with the local audience, contributing significantly to our success in the market. You'll develop and execute retention marketing campaigns across multiple channels, including email and SMS, creating compelling copy and messaging that resonates with customers and reflects the unique nuances of the culture. Your focus will be on designing campaigns that engage customers at every stage of their lifecycle, with the ultimate goal of retaining them. Could This Be You? You are a meticulous marketer with a passion for sports and gaming. Your attention to detail and strong analytical skills enable you to craft engaging communications that enhance the customer experience. You thrive in collaborative environments and enjoy working with multiple stakeholders to drive the success of retention marketing campaigns. Your dedication to excellence and your ability to think creatively make you an invaluable asset to our team.
Who are we? At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's leading crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 300, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today! What you will do:
- Coordinate all Vietnamese-based communication and content to enhance the customer experience and stages of the customer lifecycle.
- Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
- Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy in the Vietnamese market.
- Collaborate with the content and marketing teams to identify which offers to promote and when.
- Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.
- Be responsible for researching and sourcing relevant content to communicate with our customer base.
- Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
What you will bring:
- Retention marketing knowledge.
- Passionate team player with the ability to work with colleagues across departments.
- An eye for detail, enhancing the experience of customers through top-line communication.
- Fluent in Vietnamese and English, both written and spoken.
- Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well-organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
- Ability to manage complexity and to progress with several tasks at a time.
Bonus points if you also have:
- Familiarity with EDM and other CRM marketing tools is desirable.
- Knowledge of sports and related industries
- Cryptocurrency knowledge would be advantageous
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira
Some of the perks of working for us:
- Two full-time Baristas who will make you coffee, tea and fresh juices
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this!
- Team budgets for lunches and activities to celebrate achievements
- Fun office environment with pool tables, table tennis and all your favorite gaming consoles
- EAP access for you and your family
- Learning & Development platform with over 9,000 courses
- Paid volunteer day
- Flexible working hours
- Help yourself drinks fridges and snack shelves
What you'll be responsible for
- 🗓
Project Coordination
Coordinate people and processes to ensure the effective and timely running of a project
- 📣
Campaign Support
Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
- 🎙
Verbal communication
Speaks clearly to convey information effectively to a target audience