MECCA
Brand Manager
To enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why MECCA
We have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family.
About the role
The Role You Could Play: Skincare is a key category within our MECCA beauty offer with a portfolio of exciting brands spanning household beauty names through to small emerging brands. To support the growth trajectory planned for the category, we have an exciting opportunity for a Category Manager, which at MECCA we call a Brand Manager, to join the MECCA Brands and Buying team in a role that is dynamic, fast-paced and is central to our business.
As a Brand Manager, you will be responsible for maintaining and building our Skincare brand portfolio in the Australian and New Zealand markets, including planning and maximising new product launches, driving core product performance, identifying new customer or commercial opportunities, and deepening the strategic relationships with our brands. These roles are integral to the continued, long-term success of MECCA and include responsibilities such as:
- Building annual brand and category plans based on performance and market insights.
- Managing and maintaining strong business relationships with new and existing brands in MECCA’s skincare portfolio.
- Acting as a MECCA Brands ambassador and local affiliate for each brand
- Monitoring, analyzing, and communicating brand performance.
- Managing sales, COGS, and commercial performance of the brand portfolio vs budgets
- Successfully delivering launch plans across the business using promotion and marketing planning processes to ensure priority launches are aligned with rest of business.
- Work closely with and effectively managing internal stakeholders to support go-to-market initiatives such as monthly retail promotions and digital activations.
- Playing an active role in coaching an Assistant Brand Manager, enhancing their skills, and ensuring category success. What You Will Bring: There is no doubt that extensive prior account/category and brand management experience in finished goods and a passion for our customers is an absolute must for anyone in this role. You will also be able to demonstrate that you have experience in the following:
- Developed and implemented category and brand strategies to ensure long-term and lasting growth
- Driven long-term change, effectively influencing senior stakeholders and/or brand founders, and engaging others on the journey
- Well-honed rapport-building and interpersonal skills as a master relationship-builder with leading global brands
- Commercially astute and experienced in owning and driving P&L efficiencies
- A strong negotiator of outcomes to benefit all parties and deliver commercially on all sides
- Extensively worked collaboratively with cross-functional teams including Marketing, Operations, Digital, and Finance
- A growth mindset, constantly looking at ways to strengthen the customer and brand experience. Your Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount
What you'll be responsible for
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Refining and Optimising Approaches
Measure KPIs and collect feedback from existing and prospective customers, in order to refine messaging or optimize product
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Positioning and Messaging Development
Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
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Results orientation
Focuses on outcomes and the steps it takes to achieve them