Toll Group
Marketing Manager
We move the businesses that move the world
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Toll Group
At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport or supply chain challenge – big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 25 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post — www.tollgroup.com
Every minute, every day, in countless decisions, transactions, interactions and innovations, people and businesses move the world forward. Making moves that define markets and power industries. Moves that impact economies and empower communities. And it’s here that we are at our best because the only way that our customers can keep moving is if we do, harnessing deep passion and experience from across our organisation to help these moves happen. So, at the very moment when our customers need us, we bring together the best of who we are, so they can be at their best.
That’s why we never settle. Why we strive for excellence in everything we do. Why we put passion behind every ounce of progress. Why we pull together to deliver success. And then reach further still, to anticipate what’s next. At Toll, we do more than just logistics. We move the businesses that move the world.
About the role
A newly created opportunity for a Marketing Manager to join our Corporate Affairs & Marketing team, based at St Kilda Road, Melbourne. Working closely with the Head of Marketing and in collaboration with our sales leaders, you will be responsible for further developing the Toll brand in the market and driving new revenue. Key responsibilities include:
- Drive the execution of the marketing strategy and programs, collaborating closely with the marketing team, agencies, and business leaders, ensuring alignment with Toll’s overarching marketing objectives
- Create impactful and persuasive content for a range of mediums including email, landing pages, social media, campaigns, presentations, and case studies.
- Develop and manage the calendar of marketing programs, events, and activities in coordination with the strategic direction set by the Head of Marketing.
- Lead content development for customer communications and campaigns, collaborating with the in-house design studio and external agencies on design & execution and creative production.
- Manage Toll’s social media presence to drive brand and marketing objectives, overseeing scheduling, and utilising reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy.
- Work closely with sales teams to engage customers and facilitate the sharing of customer success stories, serving as references for the brand.
- Manage customer communications and engagement, including content pillars, calendar planning, and material development, aligning efforts with the overall marketing strategy To ensure your success in this role you will possess:
- 8+ years’ experience in B2B and B2C marketing, with proven expertise in content creation and campaign management
- Proven marketing and content/copy writing experience,
- Proficiency in CRM and marketing automation software, such as Salesforce and Marketo
- Strong skills in CRM and electronic direct marketing, with a focus on leveraging Marketing Cloud.
- A data-driven approach to managing marketing funnels and campaign spends.
- Experience with basic design tools (e.g. Canva) an advantage
- Demonstrated experience leading small teams
- Strong verbal and written communication skills; business English fluency is required
What you'll be responsible for
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
Meet the team
