L'Occitane Australia
Digital Marketing & eCommerce Coordinator
All our brands are connected by our Mission: Together, with empowerment, we positively impact people and regenerate nature.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why L'Occitane Australia
L'OCCITANE is a Natural beauty brand that is renowned worldwide. Our effective beauty products which originate from Provence, South of France, are the result of bringing together tradition, nature and research.
We have developed skincare and fragrances that are natural, authentic, effective and deliciously appealing.
It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants, a 23-year-old named Olivier Baussan began distilling rosemary essential oil to sell locally. He expanded his production from oils to soaps to creams, taking inspiration from the land he grew up on to bring natural beauty to homes across the world.
Since then, we have been committed to improving our products through our state-of-the-art research lab in the heart of Haute-Provence, in Manosque. A team of 100 researchers works in 11 laboratories, focused on topics from molecular biology to plant extraction to analytical chemistry so we can keep raising the bar.
L’OCCITANE is a socially responsible company with over 2200 stores worldwide. We try to limit our environmental impact of every aspect of our work, from the creation of our formulas to the development of our packaging, including the product and distribution on an international level.
Ever since it was founded in 1976, L'OCCITANE has nurtured simple values: authenticity, respect, sensoriality and continual improvement.
About the role
Description ABOUT L'OCCITANE: L’Occitane is a natural and luxurious beauty brand that is renowned worldwide. Our beauty products originate from Provence in the South of France and an emphasis on ethical and socially responsible processes has been practiced since the company was founded in 1976. We are an Equal Opportunities Employer and we're committed to ensuring that factors relating to our employees’ ability to perform workplace responsibilities, and to develop in their employment, are the only ones considered in the decisions about their career with L’OCCITANE. Building a more diverse and inclusive organisational culture is one of the ways we cultivate change.This involves building an inclusive workplace that makes our people feel safe from any sort of discrimination or harassment respected and valued for who they are as individuals. We recruit competent and positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability. ABOUT THE ROLE: Reporting to the Head of eCommerce, this exciting opportunity will support the growth of L’Occitane Australia by contributing to the overall digital marketing strategy from campaign and content development, execution, and reporting across all owned and affiliate platforms. Some key responsibilities include:
- Manage activities and initiatives according to the digital marketing commercial plan
- Collaborate with in-house designer and support the development of assets required for all digital channels (social media, paid ads, website/mobile, eDMs)
- Manage and improve online content/copy that is SEO compliant
- Develop weekly and monthly reports on conversion metrics across website using Google Analytics, SFCC, and various digital platforms
- Measure the commercial performance of digital marketing efforts using a variety of web analytics tools
- Develop reports and share monthly insights with the wider team to develop optimisation plans
- Own all website updates, including landing page creation, and SKU management. Knowledge of SFCC is advantageous for this position
- Maintain website functionality at all times that can assist with driving online sales conversions
ABOUT YOU:
- 1-2 years’ experience working with an eCommerce CMS, ideally SFCC
- Proficiency in Microsoft Office Suite
- Excellent organisational skills and attention to detail
- Ability to thrive in a fast-paced, deadline-orientated environment
- Solid understanding of web design principles and analytics
- Excellent written, verbal, and interpersonal communication skills
- Ability to effectively communicate, collaborate and influence across departments
PERKS/REWARDS
- Certified Great Place to Work 2023
- Flexible core work hours/hybrid working model
- Generous staff discounts on L’Occitane products
- Bi-annual product allowance
- Generous paid parental leave for both primary and secondary carer!
- Skincare consultation + complimentary products
- Great career progression with a strong focus on training and development
- B Corp certified company
- Extra paid days off for special occasions
What you'll be responsible for
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Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Search Engine Optimization
Increase the visibility of a website or piece of content in search engine listings
Skills you'll need
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
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Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
