Agoda
Senior Manager
To empower everyone to be a traveler by offering affordable deals on hotels, flights, activities, and more,
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Agoda
Agoda is transforming travel for millions of customers across the globe.
Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers.
Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter.
About the role
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose – Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
Get to Know our Team:
Social Media Team of Agoda focuses on connecting and engaging millions of our followers on social channels, which includes developing strategy based on data and insights, generating trendy and relevant content, managing key influencers, leading campaign planning and execution. We are a group of collaborative and smart marketers who are both analytical and creative. The team also fosters a great learning environment, you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
The Opportunity:
We are seeking you to lead our global social media marketing, you will be responsible for developing and implementing effective social media strategies to connect with our millions of followers on social media, to make Agoda breakthrough on social media, and to generate engagement and ultimately drive conversions.
You will gain deep understanding of the Online Travel landscape and operations of a cutting-edge tech company by working closely with product, marketing, and supply teams. Because of the significant impact of these marketing activities have on our overall business, you will have regular interaction with the senior management team, including our CMO, COO, and CEO.
In this Role, you’ll get to:
Lead, Shape and implement social media strategies for multiple channels globally, including but not limited to Tiktok, Facebook, Instagram and Twitter. Consistently ideate, create and curate content with a strong point of view and deep knowledge of Agoda’s brand, using innovative approaches to format, structure and presentation to grow our brand presence and engagement on social. Use data to inform strategy and detect new opportunities, be experimental with content and campaigns, monitor and analyze social media metrics to measure the success of campaigns and initiatives and make data-centric decisions Stay up-to-date with the latest trends and developments in social media and leverage them to drive growth. Develop and manage influencer marketing campaigns and social media advertising campaigns. What you’ll Need to Succeed:
Prior experience (5+ years) in managing digital marketing channels or a similar role Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights Project management experience and fanatical attention to detail Effective executive communication style, as demonstrated in both written and verbal formats Entrepreneurial spirit/ability and eagerness to try different things with minimal direction
What you'll be responsible for
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Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables