Agoda
Analyst of Marketing Strategy & Analytics
To empower everyone to be a traveler by offering affordable deals on hotels, flights, activities, and more,
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why Agoda
Agoda is transforming travel for millions of customers across the globe.
Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers.
Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter.
About the role
**About Agoda ** Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. **Our Purpose – Bridging the World Through Travel ** We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone. **Get to Know Our Team: ** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. Associate Manager of Marketing Strategy & Analytics (Korean Speaking) is a business development and marketing role within Agoda’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales. In this role, you’ll get to:
- Ownership of marketing spend with Meta Search Engine partners and drive profitability targets
- Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations
- Ensure the advertiser implements correctly Agoda search APIs and related technological innovations
- Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth
- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda
- Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars
**What you’ll need to succeed: **
- Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
- Fluent in English and Korean with strong communication skills (both written and verbal)
- Self-motivated person with “Get it done!” attitude
- Passionately analytical with strong ability to think logically and excellent problem solving skills
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
- Ability to represent Agoda with experience in interacting with external senior level executives
- Strong analytical and statistical analysis skills in order to extract insights and recommendations
What you'll be responsible for
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Market and Customer Research
Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
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Paid Social
Analyze and optimize targeted advertising on social platforms to reach specific audiences
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
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Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight