Job Description

We are seeking an experienced Copy and Content Manager to lead our team of copywriters, content leads, and technical writers. This role will oversee the creation and distribution of creative copy and content across owned, earned, and paid media channels. This role demands a creative visionary and experienced writer who will collaborate closely with the Creative Director, PR Director, Brand Experience Lead, Art Director and Design team to ensure messaging across all mediums aligns with Montu's brand and strategic objectives. Leadership & Team Management:

• Work with brand leadership team to provide copy support across a range of Montu marketing channels, including Paid, Owned and Earned. 
• Lead, mentor, and manage a diverse team of creative writers including copywriters, content leads, and technical writers.
• Foster a collaborative and innovative environment within the content team, working closely with the Design, Art Director and Creative Director.
• Conduct regular team meetings, performance reviews, and training sessions.

Content Strategy & Development:

• Work with Brand Experience lead to develop and deliver messaging strategies across the portfolio of brands.
• Oversee the creation of high-quality copy & content for various channels including website, blog, social media, email, and advertising campaigns.
• Ensure all content is consistent with Montu's brand tone of voice.

Copywriting & Messaging

• Writing, editing and maintaining high-quality content for all of Montu’s, Alternaleaf and uMeds Paid, Owned and Earned Channels
• Conduct in-depth research on medical cannabis to stay informed about industry trends, regulations, and consumer preferences.
• Translate research findings into actionable insights that inform marketing strategies and content.
• Work with the CRM team to enhance the effectiveness of lifecycle email communications through strategic content development.
• Review and update support articles and UX copy to provide accurate and user-friendly information.
• Contribute creative ideas and strategies for ATL campaigns to increase brand awareness and reach a broader audience.
• Write compelling scripts for various social media assets, including videos, animations and interactive content.Editing and proofreading content to ensure accuracy, clarity and adherence to tone of voice.

  Cross-Functional Collaboration:

• Work closely with the Creative Director to develop and refine content ideas.
• Collaborate with the Design and Art Director to integrate visual elements into content.
• Partner with Marketing, Brand & Owned Channel Director, PR, and social media teams to amplify content reach and effectiveness.

Content Performance & Optimization:

• Monitor and analyse content performance metrics, making data-driven decisions to optimise content strategies.
• Implement SEO best practices to improve content discoverability and engagement.
• Stay updated with the latest industry trends and incorporate innovative content ideas.

  Qualifications

• A minimum of 5+ years experience in content creation, creative copy writing and digital marketing.
• Experience leading a team.
• Creativity and storytelling prowess, adaptable to different tones and styles.
• Exceptional writing, editing and proofreading skills.
• Familiarity with SEO best practices and content optimisation techniques.