Montu
Copy and Content Manager
To improve the lives of millions of people through medical alternative therapies.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Montu
Montu is a leading medical cannabis company with operations in Asia-Pacific and Europe. Montu has built an integrated cannabis ecosystem, which streamlines the experience for patients end-to-end, and sets new standards in cannabis care. The company is committed to improve the lives of millions of patients.
About the role
Job Description
We are seeking an experienced Copy and Content Manager to lead our team of copywriters, content leads, and technical writers. This role will oversee the creation and distribution of creative copy and content across owned, earned, and paid media channels. This role demands a creative visionary and experienced writer who will collaborate closely with the Creative Director, PR Director, Brand Experience Lead, Art Director and Design team to ensure messaging across all mediums aligns with Montu's brand and strategic objectives. Leadership & Team Management:
- Work with brand leadership team to provide copy support across a range of Montu marketing channels, including Paid, Owned and Earned.
- Lead, mentor, and manage a diverse team of creative writers including copywriters, content leads, and technical writers.
- Foster a collaborative and innovative environment within the content team, working closely with the Design, Art Director and Creative Director.
- Conduct regular team meetings, performance reviews, and training sessions.
Content Strategy & Development:
- Work with Brand Experience lead to develop and deliver messaging strategies across the portfolio of brands.
- Oversee the creation of high-quality copy & content for various channels including website, blog, social media, email, and advertising campaigns.
- Ensure all content is consistent with Montu's brand tone of voice.
Copywriting & Messaging
- Writing, editing and maintaining high-quality content for all of Montu’s, Alternaleaf and uMeds Paid, Owned and Earned Channels
- Conduct in-depth research on medical cannabis to stay informed about industry trends, regulations, and consumer preferences.
- Translate research findings into actionable insights that inform marketing strategies and content.
- Work with the CRM team to enhance the effectiveness of lifecycle email communications through strategic content development.
- Review and update support articles and UX copy to provide accurate and user-friendly information.
- Contribute creative ideas and strategies for ATL campaigns to increase brand awareness and reach a broader audience.
- Write compelling scripts for various social media assets, including videos, animations and interactive content.Editing and proofreading content to ensure accuracy, clarity and adherence to tone of voice.
Cross-Functional Collaboration:
- Work closely with the Creative Director to develop and refine content ideas.
- Collaborate with the Design and Art Director to integrate visual elements into content.
- Partner with Marketing, Brand & Owned Channel Director, PR, and social media teams to amplify content reach and effectiveness.
Content Performance & Optimization:
- Monitor and analyse content performance metrics, making data-driven decisions to optimise content strategies.
- Implement SEO best practices to improve content discoverability and engagement.
- Stay updated with the latest industry trends and incorporate innovative content ideas.
Qualifications
- A minimum of 5+ years experience in content creation, creative copy writing and digital marketing.
- Experience leading a team.
- Creativity and storytelling prowess, adaptable to different tones and styles.
- Exceptional writing, editing and proofreading skills.
- Familiarity with SEO best practices and content optimisation techniques.
What you'll be responsible for
- 🧐
Market and Customer Research
Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
- 𝌞
Content Development
Build and manage a rich content calendar that attracts the relevant audiences
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables