ING
Senior Product Manager - Acquisition, Daily Banking
Empowering people to stay a step ahead in life and in business.
Product Management and Design
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why ING
ING is a pioneer in digital banking and on the forefront being one of the most innovative banks in the world. As ING we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or to tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realize their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers
About the role
What You’ll Do
- Lead the development and implementation of the Daily Banking acquisition and channel strategy – working closely with Marketing, Sales, Digital, Customer Interactions, Tech & the Daily Banking tribe to develop product journeys and channel strategy to both acquire new customers and cross sell to existing customers, with the objective of meeting the Customer and MFI growth targets for Daily Banking
- Lead a cross functional team with the objective to create and execute a ‘Youth’ strategy across product proposition, channel and marketing, that would help ING acquire and drive MFI in the segment
- Ownership of the application and onboarding journey of the Orange Everyday and Savings product
- Build a pipeline of initiatives that improve acquisition of new customers and Xbuy to existing customers, whilst establishing and reporting on performance benchmarks
- Manage the development team(s) based on both an existing and future roadmap (to be defined by this individual)
What We’re Looking For
- Proven product and customer growth experience (7+ years)
- Demonstrable experience leading or influencing changes to products, channels and customer journeys (including journey digitisation initiatives) that have improved acquisition growth, conversion rates and customer experience
- An analytical mindset, using data to drive decision making
- Deep understanding of Australian Banking market, specifically Transaction and Savings accounts
- Exceptional communication & stakeholder management skills
- Strong self-leadership and is confident to work independently whilst also performing more complex tasks and analysis
- Experience in articulating strategy and setting strategic direction with others (including identifying key priorities and initiative sequencing)
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your well being
- An IMPACT day to volunteer on approved sustainability activity to give back to our community
What you'll be responsible for
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Problem Identification
Identify the problems and needs of key stakeholders to guide data analysis
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Hypothesis Development
Conduct research and analysis to identify opportunities and develop hypotheses for product growth
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Execution and Project Management
Plan and deliver project plans by managing people, resources, budget, and timelines, to support the organization’s goals
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
Meet the team
Will be responsible for both strategic and tactical initiatives, takes a lead role in defining and executing the digital experience strategy across our different platforms.