We’re looking for our first CMO! Someone with a proven track record in scale-ups, who is motivated to build a disruptive and loved brand, and a smart, sustainable candidate growth model. You'll report to our Co-founder & CEO Adam as part of our leadership team.

Hatch has the opportunity to redefine how people find meaningful work in the modern age, right across the world. If you’re passionate about that and have been waiting for a breakout opportunity, this is it!

You’ll be responsible for

• Creating and overseeing the marketing strategy to rapidly grow both candidates and employers.
• Crafting Hatch to be a loved, trusted, and category-defining brand for a vibrant community of young people and employers across Australia, ensuring brand consistency and integrity in all marketing communications.
• Developing a sustainable marketing mix that includes SEO/Content, community/social, PLG funnels, paid, and lifecycle/retention campaigns, to scale candidate acquisition & engagement within an efficient blended CAC without overly relying on paid.
• Ownership of the marketing function, leading a high performing team to have substantial impact on our growth trajectory. Current team size is six, which can grow alongside revenue.
• Monitoring and driving key growth metrics, leveraging data and to adapt strategies. Enhancing marketing reporting and insights to deliver insights and tactical responsiveness.
• Partnering with our VP Sales to lead B2B marketing initiatives aimed at generating leads to feed our sales team and self-serve jobs growth.
• Collaborating with our Product, Engineering and Sales teams to together develop a PLG growth model, and ensure alignment of marketing objectives with our OKRs.

You will have deep experience in

• Several of the key channels in your mix, including SEO, community marketing, social, content marketing, CRM/lifecycle, brand, or paid performance.
• Brand strategy and brand marketing campaigns
• B2C marketing at a tech product company

Some nice to haves:

• Experience building PLG growth models
• Marketplace experience
• Having led an overall marketing team is desired experience but not necessary. If you’re ready for the challenge, we are too!

This role suits someone who is hungry for ownership and impact, has strong marketing fundamentals, and can bring both an analytical mind and a creative brand vision. 

You’ll be motivated to join a mission driven and user-centric organisation, and run a high performing team. We are a pre-product market fit startup so you’ll be hands on alongside your team, building from the ground up!

If that sounds like you, we'd love to hear from you.