We're looking for a Mid-weight Copywriter to contribute needle-moving creative work that has a real impact on the lives of Australians.

You'll play a critical role in the continued development of the tone, voice, and marketing strategy of the Juniper brand as it continues on its rapid growth trajectory in Australia and around the world.

You’ll also have the chance to work across the larger portfolio of brands, helping create empathetic, inclusive, well-researched and evidence-led content that informs and inspires Australians to take productive steps towards improving their health.

As the Mid-weight Copywriter, reporting to the Senior Copywriter in the Juniper Growth Team, you will have the opportunity to:

• Contribute to creative briefs and drive the execution of written and creative content across a number of performance and organic channels including paid social advertising, YouTube, EDMs, landing pages, print campaigns and more.
• Glean insights and find hooks based on an endless supply of brand insights, and work with the creative team to brief and develop these into insight-driven performance marketing work and larger-scale campaign concepts and strategy.
• Generate ideas for tactical above-the-line executions and integrated brand campaigns that empower patients to take healthcare into their own hands, then see the ideas through to completion – from concepting and scripting to post-production.
• Analyse feedback, research insights and data to create empathetic, user-centred content experiences. You’ll use this information to support content decision-making and reflect this thinking in your work.
• Collaborate with your team to establish working relationships with clinical and legal stakeholders. As part of this, you’ll communicate clearly and regularly to understand stakeholder needs, foster support and get buy-in for content development.
• Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
• Contribute to long form advertorial and earned editorial media with content that is backed by research and positions Juniper as a thought leader for its medical approach to weight management.

About you (Who you are):

• 4+ years in a similar role, with proven experience working in copywriting and/or content writing either in agency or in-house.
• Passionate about user experience with tactile examples of where content has influenced key business decisions and outcomes.
• A good understanding of the conversion funnel. You understand the right platform to deliver messages, and have demonstrated experience working to produce written content across for both potential customers and current customers.
• Adaptability and an understanding of how to work to a specified tone and voice and with brand-led strategic messaging.
• You know how to get buy-in from key stakeholders and thrive working collaboratively in a team. You’ve got a track record of bringing people on the journey with you – they know what’s changing and why.
• Excellent organisation and time management skills.