McDonald's Australia Limited
External Communications Manager
We’re serving up McDonald’s person by person. City by city. One community at a time.
Media and Communications
Contract, 12 months · 38 hours per week
Hybrid | Sydney, NSW, AU
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why McDonald's Australia Limited
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.
McDonald's & our franchisees employ 1.9 million people worldwide.
We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.
About the role
We are on the lookout for an experienced and ambitious Communications Manager to cover a fixed-term, 12-month parental leave vacancy. As a key partner to the McDonald’s Australia business, your mission is to protect and enhance the reputation of one of the country’s most well-known brands. Reporting to the Senior Director of Impact and Corporate Relations, your role is critical in supporting the implementation of proactive and reactive communications strategies across external and internal channels to support business growth.
What can you expect on a day-to-day basis?
- Developing proactive, positively integrated corporate relations strategies to drive awareness of the McDonald’s business, impact, and brand stories (including Ronald McDonald House Charities Australia)
- Providing strategic counsel to leadership and key functional departments regarding external announcements, engagements, message development, media briefings, speech writing and content development.
- Managing McDonald’s consumer PR agency to ensure delivery of plan
- Acting as the key spokesperson for the business including supporting issues and crisis response activities
- Overseeing development and delivery of local people and community storytelling calendar
- Building and maintaining relationships with journalists, online influencers, and key internal stakeholders
- Collaborating with the broader Corporate Relations team and agencies to ensure integration of all communication and stakeholder engagement activities
- Supporting Senior Director of Impact in the management and delivery of our Purpose and Impact Cross-Functional team and activities
- Writing and distribution of press materials, key messages, Q&A documents
- Management of Corporate Channels including McDonald’s Australia website and LinkedIn
What you'll be responsible for
- 🎤
Communications Strategy
Plan and execute the communications strategy that align with the goals of the company
- 💬
External Communications Development
Create, edit, and distribute content across a range of platforms that engage and inform a target audience
- 🤝
Internal Stakeholder Management
Collaborate closely with leaders and internal teams to ensure messages align with business goals
Skills you'll need
- 🤔
Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🎙
Verbal communication
Speaks clearly to convey information effectively to a target audience
Meet the team
Applying with Hatch
McDonald's Australia Limited is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.
Learn more about Hatch