Hello, nice to meet you! We’re Elephant Room, a performance-driven digital agency focused on retail clients. With our dedicated team of 30 digital natives, we collaborate daily with prestigious clients like AJE Athletica, Bed Threads, Boody, Assembly Label, Go-To Skincare, and many other leading and emerging retail brands. We seamlessly integrate paid search, social media management, and email marketing to deliver exceptional results. While our main office is in Sydney, part of our team operates interstate or overseas. As we continue to expand, we look forward to welcoming new talent to our team.

The Role

We are looking for an experienced Paid Social Lead to take ownership of all things paid social within our growing eCommerce digital agency. As the agency’s leading subject matter expert in paid social, you will drive innovation, implement best-in-class strategies, and scale the team’s capabilities. This role is central to advancing our paid social offering, piloting new ad products, and ensuring our clients stay ahead of the curve in an ever-evolving digital landscape.

Responsibilities

Expertise and Knowledge Sharing

• Be the agency’s leading expert on paid social, driving thought leadership, innovation, and strategy development.
• Train and mentor internal teams on emerging trends, platform updates, and best practices across Meta, TikTok, Pinterest, and other key platforms.
• Work closely with the Performance Managers to translate performance data into actionable recommendations and insights.

Campaign Execution & Performance

• Oversee the planning, execution, and optimisation of high-performance paid social campaigns.
• Ensure best practices are applied to audience targeting, bid strategies, budget allocation, and creative performance.
• Work with our measurement and analytics team to track incremental uplift, ROAS, and campaign effectiveness.

Team Growth & Development

• Build, mentor, and manage an expanding team of paid social specialists, while overseeing and delegating responsibilities effectively to maximise efficiency in campaign execution and team workload
• Develop structured SOPs and training materials to standardise campaign management and execution.
• Collaborate with colleagues to align multi-channel strategies across search, display, and social.

Client Engagement and Succes

• Join key client meetings to present new strategies, campaign performance insights, and growth opportunities.

Provide strategic consultation to clients on paid social investments, audience segmentation, and performance improvements.

Technology & Automation

• Implement and manage third-party tools (e.g., AI-driven creative testing, automation platforms, audience segmentation tools) to enhance workflow efficiency and campaign performance.
• Evaluate and onboard technology solutions that can streamline reporting, performance analysis, and campaign execution.