About the job
The Assistant Brand Manager at Abbott plays a vital role in supporting the development and execution of brand strategies for their Nutrition business. This position is essential for driving growth and consumer demand through integrated marketing campaigns across various channels. Abbott fosters a collaborative and innovative work environment, encouraging team members to grow and thrive while making a meaningful impact on people's health.
You'll be responsible for
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Supporting brand strategy development
Assisting in the development and execution of brand plans for products like Ensure®, PediaSure®, and Glucerna® to drive growth and consumer demand.🎯
Coordinating marketing campaigns
Managing integrated marketing campaigns across healthcare professional, digital, retail, and events to enhance brand visibility.📊
Analyzing brand performance
Tracking KPIs, analyzing campaign effectiveness, and understanding market trends to inform future strategies.Key criteria
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Brand management experience
3+ years of experience in brand management within healthcare.View
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Analytical skills
Proven ability to analyze market trends and campaign performance.View
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Project management skills
Demonstrated experience managing multiple marketing projects simultaneously.View
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