Audience Data Specialist
About the job
The Audience Data Specialist job is all about enabling audience segments across Bupa’s digital ecosystem. This role is crucial for managing audience data workflows and providing technical support to enhance user experiences. The team thrives on collaboration, innovation, and a commitment to delivering exceptional results.
You'll be responsible for
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Supporting audience data workflows
Managing audience data workflows including audience definition, strategy, sizing, and segmentation framework in alignment with data governance and platform standards.💻
Providing technical support
Offering technical support and advice in digital data layer implementation, Conversion Rate Optimization (CRO), and Insights Driven Optimization for websites.🚀
Driving culture of learning
Encouraging a culture of learning, testing, and performance while balancing strategic thinking and hands-on execution.What we're looking for
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Audience data management experience (3-5 years)
Proven experience in audience data collection and structuring across digital platforms.View
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Tealium Audience Stream proficiency
Expertise in configuring and managing Tealium for real-time audience segmentation.View
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Tag management solutions experience
Strong background in implementing tags using tools like Google Tag Manager.View
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