Brand & Insights Marketing Manager (6 Month Parental Leave Cover)
About the job
The Marketing Manager (Brand & Insights) at VU is a pivotal job focused on bringing the VU brand to life in a meaningful and consistent manner. This position plays a crucial role in shaping campaigns, enhancing the student experience, and supporting recruitment goals through insightful data and collaboration. The team thrives on partnership and creativity, ensuring that the VU brand resonates strongly across all platforms.
You'll be responsible for
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Acting as a brand guardian
Embedding VU’s brand across channels, campuses and experiences.📈
Supporting brand health
Conducting market and customer insight activities, turning data into clear, actionable guidance.📊
Measuring and reporting
Tracking key brand, market and experience metrics.Key criteria
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Brand management experience
Significant experience in brand management, marketing, or customer insights.View
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Track record of measurable outcomes
Proven ability to deliver brand and research initiatives that drive results.View
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Stakeholder management skills
Excellent communication and management skills with senior stakeholders.View
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