About the job
The Brand Marketing Manager at UpGuard is a pivotal job that drives the brand's presence in a dynamic, cross-functional environment. This position is crucial for defining how UpGuard is perceived in the market, ensuring a consistent and impactful brand narrative. Collaboration is key, as the team works together to execute high-impact strategies that elevate brand awareness and authority.
You'll be responsible for
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Building the brand
Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.📅
Maintaining the editorial calendar
Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.🌐
Bringing the platform narrative to life
Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from 'solving a single problem' to 'adopting a complete cyber risk ecosystem.'Key criteria
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Brand-building expertise
5+ years in B2B SaaS or Cybersecurity brand management.View
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AI fluency
Proven ability to leverage AI tools for campaign execution.View
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Coordination & delivery
Experience managing complex timelines across creative and research teams.View
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