About the job
The job is about leading the planning, execution, and optimization of campaigns and CRM initiatives at ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform. This position plays a crucial role in enhancing customer engagement and driving business growth through innovative marketing strategies. The team thrives on collaboration, creativity, and a shared commitment to delivering exceptional results.
You'll be responsible for
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Leading campaign initiatives
Leading the planning, execution, and optimization of campaign and CRM initiatives across owned channels (app, website, email, push).🚀
Delivering initiatives
Owning delivery of initiatives secured by our BD team, taking them to market within ShopBack’s brand guidelines and tone of voice.🔍
Analyzing performance data
Independently analyzing performance data to identify opportunities, issues, and priorities.Key criteria
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Campaign and CRM experience
3-5+ years in marketing, campaigns, or CRM in fast-paced environments.View
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Analytical skills
Proven ability to analyse performance data for actionable insights.View
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Stakeholder communication
Experience clearly communicating insights across functions and regions.View
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