Commonwealth Bank100 followers144 jobs

Chapter Lead - Segment Marketing

SeniorFull-timeHybridSydney NSW, AustraliaPosted 4 days agoVerified 5 days ago
Pending fitX of Y criteria met

About the job

As a Chapter Lead in Segment Marketing at CommBank, you will have the exciting opportunity to lead the marketing strategy for Institutional Banking & Markets and Major Client Group. This role is pivotal in shaping customer engagement strategies and driving growth while working closely with senior leaders. The team thrives on innovation, collaboration, and a commitment to delivering exceptional customer experiences.

Meet the team

About the company

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You'll be responsible for

🌟

Leading and inspiring a team

Lead and inspire a high-performing team, acting as a senior leader within both the Business Marketing team and the broader Group Marketing function.
👥

Partnering with senior stakeholders

Partner with and advise senior business stakeholders to define, develop and execute integrated marketing and communications strategies aligned to strategic goals and customer value growth opportunities.
🚀

Driving marketing effectiveness

Continuously optimise marketing effectiveness and performance across channels, using data and insight to improve ROI, customer outcomes and overall impact.

Key criteria

📈

Strategic B2B marketing experience

Proven experience in strategic B2B marketing within complex environments.

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🤝

Stakeholder management skills

Demonstrated ability to influence senior stakeholders effectively.

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📊

Data-driven decision making

Experience leveraging data and analytics for performance improvement.

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5 criteria for this job
Strategic B2B marketing experience
Proven experience in strategic B2B marketing within complex environments.

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Stakeholder management skills
Demonstrated ability to influence senior stakeholders effectively.

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Data-driven decision making
Experience leveraging data and analytics for performance improvement.

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People leadership experience
Extensive experience building and leading high-performing teams.

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Understanding of economic dynamics
Strong grasp of Australian and global business influences on growth.

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