Communications Manager (RPC & Migration)
About the job
The Marketing Communications Manager – Base Value Growth is all about planning, governing, and optimising marketing strategies that drive sustainable ARPU growth and long-term customer value. This job plays a crucial role in leading strategic planning and performance management of lifecycle-based value initiatives, ensuring that strategies remain insight-led and commercially robust. At TPG, the team thrives in a dynamic environment, embracing adaptability and resilience as they work together to create impactful marketing communications.
You'll be responsible for
📈
Developing and implementing marketing strategies
Develop and implement marketing communications strategies and plans that are aligned with the customer journey and trigger points that target specific stages of the Post-paid customer lifecycle adopting a test and learn mindset.🎨
Overseeing creative asset development
Oversee the development of creative assets, including messaging, graphics, and content, that engage, grow, and retain customers.🤝
Collaborating with cross-functional teams
Collaborate with cross-functional teams, such as product, sales, channel, and care to ensure effective and consistent messaging.Key criteria
📈
5+ years in customer communications or marketing
Experience in Telecommunications, Financial Services, or Retail industries.View
🗣️
Strong communication skills
Proven ability to engage with peers and senior leadership.View
🔍
Analytical mindset
Demonstrated ability to use insights for improving customer experience.View
View more
