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About the job
This job is about becoming a Content Optimisation Specialist at Total Tools & Hardware Group, where you will dive into the exciting world of SEO and content optimisation. Your work will have a significant impact on driving organic growth across various platforms, enhancing visibility and engagement. The team values collaboration and creativity, providing a supportive environment for personal and professional growth.
You'll be responsible for
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Analysing customer search behaviour
Using enterprise SEO tools to translate insights into high-performing content.🗝️
Leading keyword research strategies
Developing strategies across SEO, GEO and emerging AEO optimisation for better visibility.📝
Writing and refining content
Creating engaging content, including blog posts, while leveraging AI tools where appropriate.Key criteria
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SEO and content optimisation experience
Hands-on experience in SEO or eCommerce content optimisation.View
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Proficiency with SEO tools
Experience using tools like BrightEdge, SEMrush, or Ahrefs.View
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Familiarity with eCommerce platforms
Exposure to platforms like Adobe Commerce, Magento, or Shopify.View
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