Maurice Blackburn Lawyers1 follower34 jobs

Copywriter

Mid levelFull-timeHybridMelbourne VIC, AustraliaMarketingDigital experience consultingContent marketing and copywritingPosted 3 months ago
Think you're a good fit?See what the hiring team are looking for

About the job

The digital copywriter job at Maurice Blackburn is an exciting opportunity to create impactful content that helps extend access to justice for Australians. This role is vital in building awareness and trust through high-performing digital content, making a real difference in people's lives. The team thrives on collaboration and innovation, fostering a supportive environment where everyone can contribute their unique perspectives.

You'll be responsible for

📝

Creating and optimising content

Developing content that meets SEO and AI-driven search standards, ensuring it ranks well.
🚀

Driving demand generation

Boosting enquiry performance through strategic content across digital channels.
🔍

Researching industry trends

Auditing existing content and generating fresh ideas that align with AI search behaviour.

Key criteria

📝

5+ years of copywriting experience

Proven experience crafting engaging content for digital platforms.

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🔍

SEO and GEO/AEO knowledge

Strong understanding of SEO principles and AI-driven search optimization.

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📊

Experience with structured data

Familiarity with schema markup and its application in content.

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Meet the team

About the company

View your fit

5 criteria for this job
5+ years of copywriting experience
Proven experience crafting engaging content for digital platforms.

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SEO and GEO/AEO knowledge
Strong understanding of SEO principles and AI-driven search optimization.

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Experience with structured data
Familiarity with schema markup and its application in content.

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Collaborative mindset
Ability to thrive in fast-paced, team-oriented environments.

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Social media savvy
Understanding of audience engagement across various digital channels.

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