Creative Strategist (Pilot)
About the job
Eucalyptus, or 'Euc' for short, is on a mission to make good health last a lifetime by tackling obesity and its related chronic diseases through innovative digital healthcare solutions. With a focus on evidence-based practices, Euc has rapidly grown to support millions of patients globally, and is now aiming to expand its reach to 1 million patients in the next three years. The team thrives on collaboration, creativity, and a shared passion for improving health outcomes, making it an exciting place to work for those who want to make a real impact.
You'll be responsible for
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Leveraging performance data
Utilising performance data, market trends, competitor and patient insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.🎨
Leading the creative process
Overseeing the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practices.🔍
Driving A/B testing
Implementing A/B testing, creative iteration, and rapid experimentation to ensure a continuous learning approach.What we're looking for
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5+ years of creative strategy experience
Demonstrated experience in creative strategy roles, ideally in-house.View
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Performance creative expertise
Proven track record in producing successful ads and user-generated content.View
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Strong copywriting skills
Direct-response copywriting skills that drive engagement and conversions.View
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