Customer Marketing Specialist
About the job
The Customer Marketing Specialist job at Heidi is all about creating meaningful connections with customers through effective email communications. This role plays a crucial part in keeping customers informed and engaged with the latest updates and offerings from Heidi. The team thrives on collaboration, working closely with Product, Marketing, and Customer teams to deliver high-quality campaigns that resonate with their audience.
You'll be responsible for
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Owning ongoing customer communications
Building, QA, scheduling, and deploying all customer-facing email campaigns to keep customers informed and engaged.🔄
Translating product updates and releases
Turning product updates and feature releases into clear, benefit-led email communications to enhance customer understanding.📈
Monitoring and reporting
Monitoring and reporting on email performance metrics to identify opportunities for improvement and ensure effective engagement.Key criteria
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Email marketing experience (2–4+ years)
Demonstrated hands-on experience in email marketing campaigns.View
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Marketing automation proficiency
Strong experience with platforms like HubSpot or Marketo.View
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Copywriting skills
Excellent ability to create clear, concise, customer-focused content.View
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