Flight Centre1 follower184 jobs

Demand Generation Specialist- Marketing

Mid levelFull-timeHybridQueensland, AustraliaPosted 1 week agoVerified 19 hours ago
Pending fitX of Y criteria met

About the job

As a Demand Generation Specialist, you will play a vital role in driving pipeline growth and customer acquisition across our B2B brands. This exciting opportunity allows you to execute and optimize multi-channel digital campaigns that directly impact business growth. Collaborating closely with brand, sales, and digital teams, you will leverage data to continuously improve results and contribute to strategic growth outcomes.

Meet the team

About the company

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You'll be responsible for

🚀

Executing integrated marketing campaigns

Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website channels.
🛠️

Managing campaign workflows

Oversee day-to-day campaign workflows, including asset coordination, quality assurance, testing, and reporting.
🔧

Monitoring paid channel performance

Monitor and optimize paid channel performance in collaboration with brand and paid media teams.

Key criteria

📈

B2B digital marketing experience

3–5 years in B2B digital marketing or demand generation.

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📊

Familiarity with paid channels

Strong knowledge of Google, LinkedIn, and programmatic advertising.

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🔗

Cross-functional collaboration

Experience working with diverse teams on marketing initiatives.

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A meaningful career starts with a match

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5 criteria for this job
B2B digital marketing experience
3–5 years in B2B digital marketing or demand generation.

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Familiarity with paid channels
Strong knowledge of Google, LinkedIn, and programmatic advertising.

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Cross-functional collaboration
Experience working with diverse teams on marketing initiatives.

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Understanding of campaign KPIs
Proven ability to track and analyze digital campaign performance.

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Relevant educational background
Bachelor’s degree in Business, Marketing, or Digital Marketing.

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